First, it conquered images. Now, it’s coming for videos! With over 16 million users already transforming the way we create images, Midjourney has now launched V1, its first AI video model, on June 18, 2025.
For brands and content creators, this is an update that could literally transform how we approach visual storytelling & make content creation wayyy easier than before.
What Makes Midjourney’s Video Feature Revolutionary?
Midjourney is known for its exceptional image generation feature and has been the top player when it comes to AI image generation.
And now, they are entering the video generation, competing with Sora & other companies.
The new V1 Video Model introduces “Image-to-Video” functionality, allowing users to animate their existing Midjourney images or upload external images for animation.
This breakthrough technology bridges the gap between static visuals and dynamic content, offering unprecedented creative possibilities.
The system operates on two distinct modes:
- Automatic Animation: The AI generates motion prompts automatically, making static images come alive with minimal input
- Manual Animation: Users can specify exactly how they want elements to move and scenes to develop
NOTE: V1 is accessible exclusively through Discord and is currently available only on the web.
Technical Capabilities That Matter for Brands
Each video job produces four 5-second clips, with the ability to extend videos by 4 seconds up to four times total.
This means marketers can create up to 25-second animated sequences from a single static image, perfect for social media content, website headers, and digital advertising campaigns.
The platform offers two motion settings:
- Low Motion: Ideal for ambient scenes with subtle movements and stationary cameras
- High Motion: Perfect for dynamic scenes requiring both subject and camera movement
Pricing Strategy of This AI
Midjourney’s pricing model charges approximately 8x more for video than image generation, with video costing roughly “one image worth” per second.
The company claims this is “over 25 times cheaper than what the market has shipped before”, positioning Midjourney as the most cost-effective solution for AI video creation.
Strategic Implications for Brands
Content Creation Efficiency
The ability to transform static images into engaging video content eliminates the traditional bottleneck between concept and execution. Brands can now:
- Create multiple video variations from a single image asset
- Produce social media content at unprecedented speed
- Generate animated prototypes for client presentations
- Develop dynamic ad creatives without expensive video production
Competitive Advantage
Early adopters will gain significant market advantages.
The technology’s ease of use means brands can quickly integrate AI video generation into existing workflows, offering cutting-edge solutions while competitors struggle with traditional video production constraints.
Real-World Applications for Marketing Campaigns
Social Media Marketing
Transform static Instagram posts into eye-catching animated content. Product photos become dynamic showcases, and brand imagery gains movement that stops scrollers in their tracks.
Email Marketing
Animated email headers and product demonstrations can dramatically improve engagement rates.
The ability to create short, captivating video content specifically sized for email campaigns opens new possibilities for newsletter marketing.
Website Enhancement
Static hero images can now become immersive animated experiences.
Product galleries transform into dynamic showcases, and brand storytelling becomes more compelling with subtle motion graphics.
Digital Advertising
Create multiple ad variations quickly and cost-effectively.
A single product image can become numerous animated ad creatives, each emphasising different features or benefits.
Conclusion: The Future of Visual Marketing is Here
Midjourney’s V1 Video Model is a fundamental shift in how we create and consume visual content.
Brands that embrace this technology now will shape the industry’s future.
The combination of accessibility, affordability, and quality makes this technology a game-changer for businesses of all sizes.
As the platform continues evolving toward real-time interactive experiences, early adopters will be best positioned to leverage increasingly sophisticated AI-powered creative tools.
The question isn’t whether AI video generation will transform digital marketing.
It’s whether your brand will lead or follow this transformation.
The tools are available, the pricing is accessible, and the potential is limitless.
The only remaining thing is how quickly you’ll adapt to this new creative reality.
Need us to make those visually stunning creatives using AI? Just contact us here and let’s discuss how we can help you.
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