WGSN and Coloro just declared Transformative Teal as the Colour of the Year for 2026. Not a suggestion. A forecast. This deep blue-green will define fashion collections, product launches, interior palettes, and brand identities across the globe. It’s not a trend you follow. But a shift you prepare for. Here’s why this colour changes everything. Who Are WGSN and Coloro? WGSN is the global authority on consumer and…
Piyush Pandey died on Thursday, October 24, 2025, at 5:50 AM. He was 70 years old. The news hit the Indian advertising world like losing a family member – because for four decades, that’s exactly what he was. His sister, actress and singer Ila Arun, confirmed he died from pneumonia complications. But what actually stopped…
Perplexity AI just cracked the code on making AI assistants relatable to Indian Gen Z, and they did it by getting CarryMinati to call a Delhi University professor a “boomer” in a mock civil services interview. The campaign dropped on October 8, 2025, featuring India’s biggest YouTuber Ajey Nagar (CarryMinati) in a hilarious exchange with…
Domino’s just dropped its first brand refresh in 13 years, and it’s the complete opposite of what most companies do when they rebrand. While brands like Cracker Barrel, Gap, and Tropicana rebranded out of desperation (and mostly failed), Domino’s is doing it from the top. The pizza giant unveiled the refresh on October 8, 2025,…
OpenAI just dropped Sora 2 on September 30, 2025, and it’s nothing like the weird video generators you’ve seen before. Sora 2 creates videos that look real, sound real, and move like they follow actual physics. The biggest surprise? They didn’t just release a better video tool – they built their own TikTok competitor around…
Meta rolled out real-time message translation directly within WhatsApp on September 23, 2025, and it’s changing how 3 billion users communicate across 180+ countries. Long-press any message, tap ”Translate”, select your language, and boom- instant translation without leaving the chat. How It Actually Works (And Why It’s Different) The process is stupidly simple: Long-press any message…
If your Instagram feed has suddenly been invaded by horizontal film strips, you’re not alone. The 5120×1080 format, an ultra-wide, “letterbox” cinematic frame, has become Instagram’s latest viral trend, capturing attention and changing how brands and creators design Reels. But this isn’t just about making posts look different; it’s about storytelling, disruption, and visual dominance…
So The Whole Truth just pulled off one of the most audacious marketing moves of 2025. They took “Choli Ke Peeche Kya Hai” – the infamous 1993 Bollywood song that was literally banned from Doordarshan and All India Radio for being too provocative, and turned it into a protein powder commercial. The result? “Protein Ke…
So Google finally did what everyone thought was impossible: they knocked ChatGPT off the top of the app store charts. Gemini is now the #1 free app on both Apple’s App Store and Google Play, and the reason behind this shift is as unexpected as it is brilliant. It all comes down to something called…
So Heinz just pulled off one of those “why didn’t anyone think of this before” marketing moments. They launched a global campaign called “Look Familiar?” that points out something so obvious it’s brilliant: fry boxes around the world are shaped exactly like their iconic keystone logo. And now you’ll never unsee it. The Heinz “Look…
