WGSN and Coloro just declared Transformative Teal as the Colour of the Year for 2026. Not a suggestion. A forecast. This deep blue-green will define fashion collections, product launches, interior palettes, and brand identities across the globe. It’s not a trend you follow. But a shift you prepare for. Here’s why this colour changes everything. Who Are WGSN and Coloro? WGSN is the global authority on consumer and…
Most Men’s Day posts are quotes, discounts, and hollow “you are strong” captions. Beardo chose violence. (in the best way) With Bobby Deol front and center, their new brand film doesn’t tell men what to be. It starts with a question and ends by giving every man permission to answer it for himself. The Tension: What Does It Even…
Your Instagram feed is flooded with apologies. But nobody did anything wrong. Skoda is sorry. Haldiram’s is sorry. Your favorite restaurant is sorry. Even cement companies are sorry. They’re all posting “Official Apology Statements” on Instagram, complete with serious letterheads and a corporate tone. Here’s the twist though: they aren’t apologizing for a mistake. They’re…
Instagram rolled out a major update to its Edits video editing app on November 5, 2025, adding 28 new video effects, customizable caption animations, and colour correction tools. The update also includes new animation effects for captions, giving creators more control over how text appears in their videos. These additions make Edits a more competitive…
Instagram rolled out a new “Draw” feature that lets users doodle directly on their entire DM chat screen. Not as a message, but as a visual layer on top of conversations. You can scribble, add stickers, circle texts, and create temporary sketches that disappear as you scroll. The feature launched globally in late October 2025…
Coldplay Concert Kiss Cam Becomes a Brand Crisis 5 Viral Marketing Lessons for 2025 On July 15th, 2025, a moment meant to delight fans at a Coldplay concert in Boston turned into a corporate PR nightmare. The viral clip? A kiss cam zoomed in on Astronomer CEO Andy Byron and his Chief People Officer Kristin…
What if a smartphone launch wasn’t just about cutting-edge specs, but about a feeling everyone could relate to? A launch campaign that transcends mere product advertising to become a cultural phenomenon. The recent collaboration between TECNO and Flipkart for the POVA 7 Series launch achieved exactly this, transforming into a “bro-code revolution” that resonated deeply…
First, it conquered images. Now, it’s coming for videos! With over 16 million users already transforming the way we create images, Midjourney has now launched V1, its first AI video model, on June 18, 2025. For brands and content creators, this is an update that could literally transform how we approach visual storytelling & make…
During every IPL, brands go crazy. Ad rates shoot through the roof. Companies blow their marketing budget in 2 months on a campaign trying to get noticed. It’s a feeding frenzy. Crypto exchanges screaming about returns. Food delivery apps with celebrity endorsements. E-commerce platforms pushing discounts. Everyone’s fighting for the same thing: your attention, your…
Have you noticed something different about Google lately? Probably not. Because the change is subtle, but it’s there. After nearly a decade of sporting the same look, Google has finally given its iconic ‘G’ logo a makeover. And we’re here for it! They quietly rolled out this update in May 2025, marking the first significant…
