BGMI Cartoon Waala Game is the cheekiest piece of competitor marketing we have seen from an Indian brand this month. It matters because it shows how much a brand can say about a rival without ever saying the rival’s name. No comparison chart.No legal-safe claims table.Just a nickname gamers were already using. And BGMI turned…
Spinny Manki Vlogger is the kind of branded series that makes a lot of marketers a little jealous. A used-car platform handed its story to a creator’s AI-animated characters, and according to MediaNews4U, the six-part run crossed 16 million views on Instagram. No celebrity cameo.No ad-film budget flex.Just a family arguing about an EMI. And…
No Bang Diwali campaign is Supertails’ answer to a question most pet brands never ask: what if the funniest version of a welfare message is the one people actually listen to? A family celebrates Diwali under a table.They eat mithai there.They play games there.And they act like it is completely normal. That is the whole…
Parsi Dairy Farm Diwali rap is the festive campaign that made us stop scrolling this week, and not because of a celebrity or a big media buy. A Mumbai mithai brand that opened in 1916 chose to tell its story through a rap song for the very first time. Same red door.Same kulfi freezer.Same counters…
Social media content plan season starts right after Diwali. The lights are down, the festive budgets are spent, and most Indian brands go quiet for a few weeks. That is the mistake. No new idea.No fresh calendar.Just the same posts, on repeat, until January. And the feed notices. Why Your Social Media Content Plan Needs…
Dhurandhar Marketing is redefining how brands collaborate with films in India. Instead of traditional promotions, Dhurandhar has created a full-fledged marketing ecosystem in which brands are embedded in storytelling, characters, and cultural conversations. With over 70 brands participating, is not just about visibility—it is about becoming part of the narrative. What Is Dhurandhar Marketing? It…
Reliance Consumer Products Limited (RCPL) announced on January 7, 2026, that Amitabh Bachchan will be the brand ambassador for Campa Sure—their packaged drinking water brand. This isn’t just a celebrity deal. This is a strategic move to disrupt a market dominated by Bisleri, Kinley, and Aquafina. Here’s why Reliance is betting big on Big B. The Strategy: Trust…
Every November, Starbucks does something simple. They swap white cups for red ones. That’s it. Same coffee. Same stores. Different cup. And it works. Every single year. Since 1997, Starbucks’ red holiday cups have signaled the unofficial start of the Christmas season. People don’t just buy lattes- they buy into a feeling. A tradition. A moment they can hold in their…
Spotify Wrapped 2025 is out. And for the first time ever, an Indian artist has broken into the Global Top 10 most-streamed artists worldwide. That artist is Arijit Singh. At #9 globally. Right alongside Bad Bunny, Taylor Swift, Drake, and Billie Eilish. This isn’t just a win for one singer. It’s a statement about how far Indian music has travelled. …
WGSN and Coloro just declared Transformative Teal as the Colour of the Year for 2026. Not a suggestion. A forecast. This deep blue-green will define fashion collections, product launches, interior palettes, and brand identities across the globe. It’s not a trend you follow. But a shift you prepare for. Here’s why this colour changes everything. Who Are WGSN and Coloro? WGSN is the global authority on consumer and…
