WGSN and Coloro just declared Transformative Teal as the Colour of the Year for 2026. Not a suggestion. A forecast. This deep blue-green will define fashion collections, product launches, interior palettes, and brand identities across the globe. It’s not a trend you follow. But a shift you prepare for. Here’s why this colour changes everything. Who Are WGSN and Coloro? WGSN is the global authority on consumer and…
Most Men’s Day posts are quotes, discounts, and hollow “you are strong” captions. Beardo chose violence. (in the best way) With Bobby Deol front and center, their new brand film doesn’t tell men what to be. It starts with a question and ends by giving every man permission to answer it for himself. The Tension: What Does It Even…
Your Instagram feed is flooded with apologies. But nobody did anything wrong. Skoda is sorry. Haldiram’s is sorry. Your favorite restaurant is sorry. Even cement companies are sorry. They’re all posting “Official Apology Statements” on Instagram, complete with serious letterheads and a corporate tone. Here’s the twist though: they aren’t apologizing for a mistake. They’re…
Instagram rolled out a new “Draw” feature that lets users doodle directly on their entire DM chat screen. Not as a message, but as a visual layer on top of conversations. You can scribble, add stickers, circle texts, and create temporary sketches that disappear as you scroll. The feature launched globally in late October 2025…
Instagram just dropped a test that could fundamentally change how 400+ million Indians (and eventually everyone else) use the app. Starting late September 2025, select users in India are opening Instagram and landing directly in the Reels feed (not the traditional photo grid they’ve known for years.) This isn’t a subtle tweak. It’s Instagram admitting…
If your Instagram feed has suddenly been invaded by horizontal film strips, you’re not alone. The 5120×1080 format, an ultra-wide, “letterbox” cinematic frame, has become Instagram’s latest viral trend, capturing attention and changing how brands and creators design Reels. But this isn’t just about making posts look different; it’s about storytelling, disruption, and visual dominance…
Coldplay Concert Kiss Cam Becomes a Brand Crisis 5 Viral Marketing Lessons for 2025 On July 15th, 2025, a moment meant to delight fans at a Coldplay concert in Boston turned into a corporate PR nightmare. The viral clip? A kiss cam zoomed in on Astronomer CEO Andy Byron and his Chief People Officer Kristin…
Instagram just dropped something fresh that might change how you and your friends discover content together. It’s called “Blend” – and it’s basically a shared Reels feed that lives in your DMs. What Exactly Is Instagram Blend? Think of Blend as your personalized Reels playlist created with your friend or group chat. Instead of just…
Diwali is a season of lights and celebrations; it’s a time to indulge in joy as we all pray for prosperity and growth. At this time of the year, simple things that small businesses do for Diwali, especially those operating on Instagram, can have an immense impact on improving visibility, maximising sales, and connecting with…
