Reliance Consumer Products Limited (RCPL) announced on January 7, 2026, that Amitabh Bachchan will be the brand ambassador for Campa Sure—their packaged drinking water brand. This isn’t just a celebrity deal. This is a strategic move to disrupt a market dominated by Bisleri, Kinley, and Aquafina. Here’s why Reliance is betting big on Big B. The Strategy: Trust…
Spotify Wrapped 2025 is out. And for the first time ever, an Indian artist has broken into the Global Top 10 most-streamed artists worldwide. That artist is Arijit Singh. At #9 globally. Right alongside Bad Bunny, Taylor Swift, Drake, and Billie Eilish. This isn’t just a win for one singer. It’s a statement about how far Indian music has travelled. …
WGSN and Coloro just declared Transformative Teal as the Colour of the Year for 2026. Not a suggestion. A forecast. This deep blue-green will define fashion collections, product launches, interior palettes, and brand identities across the globe. It’s not a trend you follow. But a shift you prepare for. Here’s why this colour changes everything. Who Are WGSN and Coloro? WGSN is the global authority on consumer and…
Most Men’s Day posts are quotes, discounts, and hollow “you are strong” captions. Beardo chose violence. (in the best way) With Bobby Deol front and center, their new brand film doesn’t tell men what to be. It starts with a question and ends by giving every man permission to answer it for himself. The Tension: What Does It Even…
Your Instagram feed is flooded with apologies. But nobody did anything wrong. Skoda is sorry. Haldiram’s is sorry. Your favorite restaurant is sorry. Even cement companies are sorry. They’re all posting “Official Apology Statements” on Instagram, complete with serious letterheads and a corporate tone. Here’s the twist though: they aren’t apologizing for a mistake. They’re…
Instagram rolled out a major update to its Edits video editing app on November 5, 2025, adding 28 new video effects, customizable caption animations, and colour correction tools. The update also includes new animation effects for captions, giving creators more control over how text appears in their videos. These additions make Edits a more competitive…
Instagram rolled out a new “Draw” feature that lets users doodle directly on their entire DM chat screen. Not as a message, but as a visual layer on top of conversations. You can scribble, add stickers, circle texts, and create temporary sketches that disappear as you scroll. The feature launched globally in late October 2025…
Picture this: You need to discuss something urgent in your friends’ group, but a group call means everyone’s phone rings at 3 PM on a Tuesday. Half won’t answer, the other half will be annoyed. Meanwhile, you’re worried about sharing sensitive family updates because someone might screenshot and gossip. WhatsApp rolled out two updates that…
Imagine you’ve been scrolling countless hours on your feeds and suddenly a picture appears that not just grabs your attention but leaves you in awe. Its colours, design, and graphics stood out from all others. Obviously, intrigued, you go ahead and read the text, explore the page, and maybe even hit the follow button. That…
