Uber India’s “Hyderabaddie” campaign featuring Australian cricket star Travis Head has everyone talking, for many reasons. RCB recently filed a lawsuit against Uber for the same advertisement. Here’s what happened! So what was the ad about? The Hyderabaddie Chronicles Uber Moto found its perfect ambassador in Travis Head, who’s embraced his playful “anti-hero” persona as…
What happens when India’s roast king (Carryminati) meets the world’s most famous fried chicken? Something unexpected that could completely change how you think about influencer marketing- but not for the reasons you might expect. When KFC handed CarryMinati full control over their new product launch, they broke every marketing rule in the book. But before…
The colors are out. The beats are dropping. The festive energy has arrived. HOLI! Yes, the festival of colours is here, and brands are jumping into the celebration with their most colorful, high-energy campaigns! However, among all the splashy ads, one stands out: Crocs India’s latest Holi campaign featuring the Gen Z sensation Pratibha Ranta….
With time, WhatsApp has become synonymous with connectivity. As the world is shrinking, thanks to the digital age we live in, we’re all always a WhatsApp away. As the curtain falls on 2024, WhatsApp has rolled out a slew of exciting new features, aiming to elevate user experience, enhance communication, and keep pace with modern…
Our workplace might not be our favourite place but it surely is an interesting one. As every person brings a unique trait to the floor, they offer something interesting to observe every day. In the post-Covid era, the way people work has completely changed. The expectations are different and so is the willingness to behave…
As a single post, a small comment, or a viral reel can spark long, interesting conversations, it’s crucial for brands to keep track of them to know what their consumers think. Social media is full of conversations about brands, products, and trends. It is extremely helpful for a brand to listen to these social media…
The time of joy, celebrations, and a lot of shopping, the festive season has officially begun. For brands, this season brings a golden opportunity to tap into the festive spirit. A time that offers ample opportunities to interact with the audience, build impeccable loyalty, and boost sales. Tapping into the festive spirit and crafting interesting…
People who create meaningful content, build trustworthy partnerships, and speak directly to their audience are called influencers for all the right reasons. With their authenticity, relatability, and their confidence to voice their opinions, they truly have the power to change the way people view a particular thing. And, that is how influencers become a solid…
Doesn’t it seem unreal how everything is now on the internet? From your tailoring services to finding your foundation shade, to tech giants who solve major problems, to almost everything else under the sun! In such a digitally-driven age, it is neither advisable nor feasible to steer clear of an online presence that brings in…
