You know that feeling when you’re watching a great Instagram tutorial series and the creator says “Part 2 is on my profile somewhere”? Then you spend five minutes scrolling through their entire feed trying to find it, get frustrated, and give up? Instagram just fixed that exact problem with their new Linked Reels feature. What…
A woman named Sherya opened her “free” Amul butter box during Janmashtami and found nothing inside. Her reaction video got 3.5 million views and turned an empty box into the smartest marketing campaign of 2025. Here’s how missing butter became one of the most talked-about festival marketing campaign of the year. What Actually Happened https://www.instagram.com/reel/DNZ6LiPooBw…
If you thought Skoda lost their mind when their Instagram turned into a toddler’s scrapbook, think again. Behind the cryptic chaos was a risky, genius campaign that is rewriting the rules of car marketing. Welcome to the “Fans, Not Owners” campaign. What’s This Campaign All About? Turns out, the chaos was carefully orchestrated genius. Skoda…
When a brand with over 643k followers suddenly deletes almost all their content and leaves behind cryptic kid content and odd captions, you know something’s up. Skoda India just turned their Instagram into a puzzle that has the internet completely obsessed, and slightly confused. What Happened Here? Picture this: you go to @skodaindia expecting to…
Have you ever thought about how much your siblings shape who you are? Tanishq, the famous jewellery brand, has launched a beautiful ad called ‘Brothers, Written By Sisters’ for Raksha Bandhan. This isn’t just about sparkling jewellery; it’s a sweet look into the quiet, lifelong bond between brothers & sisters, and the important role they…
Remember how you used to screenshot or record videos to share cool posts on Instagram? Well, those days are over! Instagram has finally released some exciting new features, like Repost to help you connect more easily with your friends and discover new content. These updates are all about bringing back real social interaction and making…
Have you seen these ugly-cute dolls with big, toothy grins and unsettling eyes taking over the internet and celebrity Instagrams? These aren’t just toys; they’re Labubu, and they’ve become a global hype. This strange-looking doll from China, created by artist Kasing Lung as part of “The Monsters” series, has sold for hundreds, sometimes even thousands,…
Imagine a marketing campaign so controversial it sparked accusations of “white supremacy” and “eugenics”, yet it somehow sent the brand’s stock soaring, adding nearly $400 million market value in a single day. That’s exactly what happened with American Eagle’s recent ad featuring actress Sydney Sweeney, leaving many to wonder: was all the outrage part of…
Two people had an affair. Gets caught in a Coldplay concert. And the internet goes crazy. Yes, we’re talking about the viral Coldplay kiss cam moment with Astronomer. It featured the now ex-CEO of Astronomer, Andy Byron, and Head of HR, Kristin Cabot, caught in a cozy moment at a Coldplay show on July 15,…
Just a few days back, social media was buzzing with a photo of YouTuber Ashish Chanchlani and actress-model Elli AvrRam, captioned simply “Finally”? Everyone thought it was a big announcement- perhaps they were finally dating! But as it turns out, it was all part of a super smart, but somewhat tricky, plan. Let’s break down…
