Apple’s iPhone 17 launch wasn’t just another product drop; it was a masterclass in orchestrating anticipation, brand narrative, and ecosystem lock-in. Here’s how the company set the marketing agenda, again. 1. Rebranding “Incremental” as “Awe Dropping” Apple knows how to make every year’s iPhone sound like a revolution. The “Awe Dropping” theme was less about…
So Nike just launched a campaign that would normally send marketing teams into panic mode. They took their 37-year-old tagline. The one that basically built their empire, and turned it into an existential question. “Why Do It?” And before anyone starts yelling about messing with perfection, here’s the thing: they didn’t actually change “Just Do…
Of course Crocs made phone cases. In a world where brands are desperately searching for the next big thing, someone was bound to figure out that Gen Z treats their phones like fashion accessories. Crocs just happened to be the first to realize that if people will put cartoon charms on their shoes, they’ll definitely…
So Google just casually dropped the most ridiculous-sounding AI tool that’s somehow the most revolutionary thing to happen to image editing since, well, EVER. They called it “Nano Banana”. Yes, really. And it’s basically making Photoshop look like MS Paint from 1995. If you missed the drama, here’s… What happened? Google CEO Sundar Pichai posted…
Lacoste just did the unthinkable. They replaced their classic crocodile logo, after 92 years, with a goat. Yes, a goat. But it’s not just any animal. It’s the Greatest Of All Time, honoring tennis legend Novak Djokovic as he goes for history at the US Open. The Numbers Behind This Bold Move Let’s get the…
You know that feeling when you’re watching a great Instagram tutorial series and the creator says “Part 2 is on my profile somewhere”? Then you spend five minutes scrolling through their entire feed trying to find it, get frustrated, and give up? Instagram just fixed that exact problem with their new Linked Reels feature. What…
A woman named Sherya opened her “free” Amul butter box during Janmashtami and found nothing inside. Her reaction video got 3.5 million views and turned an empty box into the smartest marketing campaign of 2025. Here’s how missing butter became one of the most talked-about festival marketing campaign of the year. What Actually Happened https://www.instagram.com/reel/DNZ6LiPooBw…
If you thought Skoda lost their mind when their Instagram turned into a toddler’s scrapbook, think again. Behind the cryptic chaos was a risky, genius campaign that is rewriting the rules of car marketing. Welcome to the “Fans, Not Owners” campaign. What’s This Campaign All About? Turns out, the chaos was carefully orchestrated genius. Skoda…
When a brand with over 643k followers suddenly deletes almost all their content and leaves behind cryptic kid content and odd captions, you know something’s up. Skoda India just turned their Instagram into a puzzle that has the internet completely obsessed, and slightly confused. What Happened Here? Picture this: you go to @skodaindia expecting to…
Have you ever thought about how much your siblings shape who you are? Tanishq, the famous jewellery brand, has launched a beautiful ad called ‘Brothers, Written By Sisters’ for Raksha Bandhan. This isn’t just about sparkling jewellery; it’s a sweet look into the quiet, lifelong bond between brothers & sisters, and the important role they…
