Imagine a marketing campaign so controversial it sparked accusations of “white supremacy” and “eugenics”, yet it somehow sent the brand’s stock soaring, adding nearly $400 million market value in a single day. That’s exactly what happened with American Eagle’s recent ad featuring actress Sydney Sweeney, leaving many to wonder: was all the outrage part of…
Two people had an affair. Gets caught in a Coldplay concert. And the internet goes crazy. Yes, we’re talking about the viral Coldplay kiss cam moment with Astronomer. It featured the now ex-CEO of Astronomer, Andy Byron, and Head of HR, Kristin Cabot, caught in a cozy moment at a Coldplay show on July 15,…
Just a few days back, social media was buzzing with a photo of YouTuber Ashish Chanchlani and actress-model Elli AvrRam, captioned simply “Finally”? Everyone thought it was a big announcement- perhaps they were finally dating! But as it turns out, it was all part of a super smart, but somewhat tricky, plan. Let’s break down…
Knorr, a well-known food brand, is currently making headlines with its latest marketing campaign choice: partnering with stand-up comedian Samay Raina to promote its Korean Ramen range. This collaboration raised eyebrows, largely because comedian Samay Raina is known for his unpredictable and often controversial humour—an unusual fit for Knorr, a brand that traditionally plays it…
Coldplay Concert Kiss Cam Becomes a Brand Crisis 5 Viral Marketing Lessons for 2025 On July 15th, 2025, a moment meant to delight fans at a Coldplay concert in Boston turned into a corporate PR nightmare. The viral clip? A kiss cam zoomed in on Astronomer CEO Andy Byron and his Chief People Officer Kristin…
You might have seen a lot of buzz recently about YouTube changing its monetization rules. Terms like “game-changer” and “end for small creators” have been flying around, especially concerning AI and faceless channels. But let’s take a deep breath and look at what the sources actually say. The big date everyone is talking about is…
Most movie marketing campaign whisper.Some of them scream.But this one screams from the rooftops. Literally! When Warner Bros. decided to spend around $200 million (more than the entire budget of some movies) just to market James Gunn’s Superman movie, they were doing something more than promoting a movie. They were staging a global intervention for…
Imagine a film where Hans Zimmer and A.R. Rahman create god-tier music. Now, picture Ranbir Kapoor as Lord Ram, Yash as Ravana, and Sunny Deol as Hanuman bringing these iconic characters to life. This isn’t a dream. It’s Nitesh Tiwari’s ambitious Ramayana movie. They released the movie teaser recently, and the internet can’t keep quiet!…
What if a smartphone launch wasn’t just about cutting-edge specs, but about a feeling everyone could relate to? A launch campaign that transcends mere product advertising to become a cultural phenomenon. The recent collaboration between TECNO and Flipkart for the POVA 7 Series launch achieved exactly this, transforming into a “bro-code revolution” that resonated deeply…
What if you could live Squid Game instead of just watching it? That’s exactly what Netflix made happen with Season 3. They didn’t just drop another series. They dropped an experience. From giant dolls in Australia to immersive arenas in New York and street activations in Malaysia, this wasn’t a regular promo campaign. It was…
