BGMI Cartoon Waala Game is the cheekiest piece of competitor marketing we have seen from an Indian brand this month. It matters because it shows how much a brand can say about a rival without ever saying the rival’s name. No comparison chart.No legal-safe claims table.Just a nickname gamers were already using. And BGMI turned…
People-first content is Google’s own phrase for what it wants to rank. It is also the simplest brief an Indian brand can give its writer. Write for the person who lands on the page. Not for the crawler. Yet most business blogs still do the opposite.Thirty posts a month.Keywords stuffed into every line.A draft from…
Social media content plan season starts right after Diwali. The lights are down, the festive budgets are spent, and most Indian brands go quiet for a few weeks. That is the mistake. No new idea.No fresh calendar.Just the same posts, on repeat, until January. And the feed notices. Why Your Social Media Content Plan Needs…
When you think of Red Bull, you surely think of an energy drink but it never ends there. Thrilling stunts, extreme sports, and exceptional adventures are always on your mind, right? Red Bull has traversed a long journey from just an energy drink to a media powerhouse. This exceptional story has so many learnings to…
