The Whole Truth’s Cheeky Protein Parody: How They Turned a 90s Song Into Marketing Campaign
So The Whole Truth just pulled off one of the most audacious marketing moves of 2025. They took “Choli Ke Peeche Kya Hai” – the infamous 1993 Bollywood song that was literally banned from Doordarshan and All India Radio for being too provocative, and turned it into a protein powder commercial. The result? “Protein Ke…