StreamToCart Ads: JioHotstar Turns the Ad Break Into a Shop
StreamToCart Ads are JioHotstar’s new bet that an ad break should not just be watched, it should be shopped. Launched on 27 October 2026 with Instamart as the commerce partner, the format lets viewers add products to a cart without leaving the video player. Think about what that does to a 30-second spot.No pause.No app…