Lacoste Swaps Its Crocodile Logo for a GOAT After 92 Years: The Djokovic Marketing Masterstroke
Lacoste just did the unthinkable. They replaced their classic crocodile logo, after 92 years, with a goat. Yes, a goat. But it’s not just any animal. It’s the Greatest Of All Time, honoring tennis legend Novak Djokovic as he goes for history at the US Open. The Numbers Behind This Bold Move Let’s get the…