ANYONE can go viral these days! It literally just happened again during a recent IPL match! Chennai Super Kings were playing Rajasthan Royals in a super intense game. Final over, everyone’s on the edge of their seats, and MS Dhoni walks out to bat. And then? DISASTER. He gets out on the very first ball…
What’s all this happening with “Prashant” on the internet? Is Britannia launching a new product? Well, it all started with a meme… Social media has done it again. One random moment, a viral trend, and boom—a brand turns it into a business opportunity. This time, it’s Britannia with their Prashant (Croissant) If you’ve been on…
Diwali has always been a crucial time for clothing brands. The festival not only calls for celebrating traditions but is also a time when many people wear and gift new clothes. Clothing brands, on Diwali, have a chance to run vibrant campaigns and come up with innovative marketing. Shifting from conventional festive advertisements to designing…
Diwali is a season of lights and celebrations; it’s a time to indulge in joy as we all pray for prosperity and growth. At this time of the year, simple things that small businesses do for Diwali, especially those operating on Instagram, can have an immense impact on improving visibility, maximising sales, and connecting with…
When a company starts off its journey, the initial challenge is often spreading awareness; and creating a buzz on a budget! While established companies can often allocate funds to public relations (PR) to create and carry on the hype, startups might need to keep their hands tied. They need to be more creative and resourceful…
What Exactly Is Branding? Do you also look at a brand’s logo and think that’s branding? We’re here to burst the bubble! Branding is a lot more than a logo or a catchy tagline. It’s the essence or the foundation of a company or a product. It is what leaves a lasting impression on the…
As a single post, a small comment, or a viral reel can spark long, interesting conversations, it’s crucial for brands to keep track of them to know what their consumers think. Social media is full of conversations about brands, products, and trends. It is extremely helpful for a brand to listen to these social media…
As consumerism peaks, the market is growing to be extremely competitive. In such a scenario, impeccable brand storytelling is no longer a matter of whims or fancies, it’s an absolute necessity. Today, consumers are no longer buying products based on needs, they are getting pulled by they’re buying the stories, emotions, and values attached to…
People who create meaningful content, build trustworthy partnerships, and speak directly to their audience are called influencers for all the right reasons. With their authenticity, relatability, and their confidence to voice their opinions, they truly have the power to change the way people view a particular thing. And, that is how influencers become a solid…
You spend a gazillion hours conceptualising a campaign, designing copies, and writing content. All of this is to draw the audience’s attention towards your brand, with a particular goal in mind. Be it driving sales, increasing website traffic, or garnering sign-ups for a newsletter if your marketing material does not clearly guide your audience to…
