Big changes are coming to X Premium+ subscription. Starting December 21, 2024, the monthly fee will jump from US$ 16 to US$ 22, a 30% increase. Annual plans will rise to US$ 229. The announcement, made just before the holidays, outlines a phased rollout. New subscribers will pay the updated rate immediately, while existing users can enjoy their current pricing until January 20, 2025. After that, the new rates kick in with their next billing cycle.
So, why the price hike?
According to X, the move is all about making the Premium+ experience even better. The additional revenue will help fund a completely ad-free platform for Premium+ users and increase the usage limits of Grok, X’s AI-powered tools.
For creators, the change also promises more meaningful support. X recently revamped its revenue-sharing model, focusing on rewarding high-quality, engaging content instead of just ad views. The updated subscription fees will fuel this shift, giving creators a bigger slice of the pie for the value they deliver.
The timing of this update aligns with X’s ongoing efforts to evolve its business model. In recent months, the platform has pivoted toward engaging paying users, with its creator compensation system now rewarding engagement from Premium subscribers over general ad revenue metrics.
Currently, X Premium boasts about 1.3 million subscribers across all tiers, with Premium+ being a key segment of that audience. The company is betting big on these changes to solidify its commitment to both users and creators.
What’s the way forward?
subscribers, the question is whether the new features and benefits justify the higher price tag. While some may balk at the increase, others may see value in the ad-free experience, enhanced AI tools, and the platform’s investment in top-notch content.
With X’s Premium+ service stepping up its game, the next few months will reveal whether this strategy strengthens its position in the competitive subscription market.
