Instagram has just launched a game-changing video editing app called Edits by Instagram—and it’s ready to transform the way you create Reels.
Why Instagram Reels Matter in 2025
Still not creating Reels? You’re missing out. Short-form video is at the core of Instagram’s growth strategy. Whether you’re a creator or a brand, Reels drive reach and engagement like no other format.
But making Reels that actually perform? That takes more than just an idea—it takes smart editing.
Meet the Instagram Edits App
Launched in April 2025, this free video editing app is Instagram’s answer to CapCut (TikTok’s editor). It’s available globally on iOS and Android.
Edits by Instagram helps streamline your content workflow and makes pro-level editing more accessible.
What Makes Edits Stand Out?
- No Watermarks: Export in up to 4K resolution, watermark-free
- Frame-Precise Editing Tools
- AI-Powered Features – like background removal and image animation
- Audio Cleanup – enhance vocals and reduce noise
- Auto Captions – fast and editable
- 50+ Custom Fonts
- Performance Dashboard – track skip rates, likes, and shares
- Trending Audio & Reel Inspiration Tab
- “Ideas” Tab – organize and brainstorm content
CapCut vs Edits: Which One Wins?
CapCut still rules in transitions and visual effects. But Edits comes with major advantages:
- Direct integration with Instagram’s music library
- Built-in analytics for better decision-making
- A cleaner UI specifically made for Reels creators
Upcoming features include:
- Keyframes for detailed animations
- AI effects via text prompts
- Draft sharing and collaboration tools
Should You Switch to Edits?
If Instagram Reels are part of your content plan, definitely give Edits a try. The integration alone makes it worth exploring.
📲 Just log in with your Instagram account to start editing.
Beyond Reels: How to Convert Views Into Customers
Great Reels are just the start. Tools like OptinMonster help turn your Instagram traffic into email leads, sign-ups, or purchases.
Final Thoughts on Instagram’s Edits App
Instagram’s Edits app is built for the modern creator. With smart tools, free features, and deep Instagram integration, it might just replace CapCut as your go-to editor.
Have you used Instagram Edits yet? Drop your thoughts in the comments—we’d love to hear from you!
