Most Men’s Day posts are quotes, discounts, and hollow “you are strong” captions. Beardo chose violence. (in the best way)
With Bobby Deol front and center, their new brand film doesn’t tell men what to be. It starts with a question and ends by giving every man permission to answer it for himself.
The Tension: What Does It Even Mean to “Be a Man” Anymore?
Modern masculinity is a mess of mixed signals.
Men are told to:
- Be strong, but not too strong.
- Speak up, but not too loud.
- Lead, but never make anyone uncomfortable.
Confidence is called arrogance. Strength is called a threat. Vulnerability is praised online but mocked in real life.
Beardo’s film steps straight into this confusion instead of dodging it. It acknowledges the internal struggle men feel when every move is judged, reframed, or misunderstood.
The Film: From “What Is a Man?” to “Who Are You?”
The brand film, part of Beardo’s “Unfiltered. Untamed. Unstoppable.” platform, is built like a monologue and a mirror at the same time.
Bobby Deol appears rugged, reflective, and grounded-not as a superhero, but as a man who has seen both applause and judgment.
Instead of answering “What is a real man?”, the film flips it:
It suggests the only honest answer is the one each man defines for himself.
Bobby Deol: Not Just a Face, But a Case Study
Beardo didn’t pick Bobby Deol by accident.
His career arc- from early stardom, through being written off, to a raw, powerful comeback, feels like a metaphor for men who’ve been misunderstood, mislabeled, or underestimated.
He himself says the film is about being “unapologetically you,” celebrating masculinity that is “raw, confident, honest, and real.”
That alignment between his personal energy and Beardo’s values makes the campaign feel lived-in, not manufactured.
Beardo’s Stand: Unfiltered. Untamed. Unstoppable.
This campaign isn’t a one-off stunt; it sits on top of Beardo’s long-term positioning.
The brand has consistently framed itself around:
- Unfiltered – No sugar-coated version of manhood.
- Untamed – Not shrinking masculinity to fit into polite boxes.
- Unstoppable – Owning who you are, despite opinions and expectations.
Siddharth Vaya, Beardo’s CBO, calls Bobby Deol an icon who embodies their ethos and “timeless charisma,” someone who is “undeterred by society’s expectations.”
The Real Call to Action: “I Am.”
The heart of this campaign can be summed up in one movement: from asking “What is a man?” to letting each man say “I am.”
That’s not just a brand line. It’s an invitation.
An invitation to:
- Stop performing.
- Stop apologizing for existing.
- Start deciding what your masculinity looks and feels like—on your terms.
Beardo and Bobby Deol aren’t handing you a definition. They’re handing you the mic.
Unfiltered. Untamed. Unstoppable. Now it’s your turn to speak.
