Guess what? Your favorite comfy shoes just got a major Bollywood upgrade! Rashmika Mandanna – yes, THE Rashmika – is now the global face of Crocs!
And they announce this by launching their “Your Crocs. Your Story. Your World.” campaign. Along with this, Crocs also releases some new styles and colours to the Crocs family.
What’s this all about?
Well, read along to find out…
Why Rashmika + Crocs = Perfect Match
Let’s be real – Rashmika was rocking Crocs long before this partnership became official. Those casual airport looks with her favorite Crocs had fashion blogs buzzing for months! Now it’s official with the “Your Crocs. Your Story. Your World.” campaign that’s taking over social media.
But why her? According to Yann Le Bozec, Head of Crocs International Marketing, “Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression.” And we couldn’t agree more!
What’s This Campaign All About With Rashmika?
The “Your Crocs. Your Story. Your World.” campaign isn’t just about showing off new styles (though there are plenty of those!). It’s about turning your Crocs into a personal canvas that tells YOUR story.
Have you seen the campaign video yet? It’s mind-blowing! Those CGI Jibbitz™ charms floating around Rashmika actually represent different parts of her life and personality. How cool is that?
Jibbitz™: The Tiny Charms Making a BIG Statement
If you haven’t personalized your Crocs with Jibbitz™ charms yet, you’re missing out big time! These little accessories are the real stars of this campaign.
As Rashmika puts it, “With Crocs and Jibbitz™, I get to bring that side of me to life and create something that’s completely my own.” Each charm tells a story – and now Crocs wants YOU to tell yours!
New Styles and Colours You Need to Know About
The partnership introduces some fresh additions to the Crocs family:
- The Bae Clog (perfect for adding a little height!)
- Mystic Purple (giving major cosmic vibes)
- Daylily (a bright pop of sunshine for your feet)
These new options in both the Classics and Crush ranges give you even more ways to express yourself.
How to Get Involved (It’s More Than Just Buying Crocs!)
This campaign is going all out with:
- AR filters that let you try on virtual Jibbitz™
- Fun TikTok challenges
- YouTube shorts featuring Rashmika
Keep an eye on Rashmika’s and Crocs’ social channels for all the details – trust us, you don’t want to miss these experiences!
Conclusion: Rahmika Mandanna x Crocs
This collaboration is bigger than footwear. It’s about embracing who you are and expressing it confidently. Rashmika didn’t become a Crocs ambassador because they paid her (well, they probably did that too!). She genuinely loves what the brand stands for.
“Crocs has always been a brand I’ve felt connected to — I love the fun colours, quirky silhouettes, and the unapologetic individuality they stand for,” she shares.
In a world where we’re constantly pressured to fit in, isn’t it refreshing to see a global brand celebrating standing out?
Remember, as Rashmika and Crocs are reminding us all: it’s YOUR world. Wear it your way!
