Ever dreamed of winning a cash prize just for doing what you’re supposed to do? Buying a train ticket to travel by train. Well, for Mumbai’s train commuters, that dream is now reality! What’s This Lucky Scheme All About? Central Railway launched the “Lucky Yatra Yojana” on March 20, 2025 – a new program that…
Guess what? Your favorite comfy shoes just got a major Bollywood upgrade! Rashmika Mandanna – yes, THE Rashmika – is now the global face of Crocs! And they announce this by launching their “Your Crocs. Your Story. Your World.” campaign. Along with this, Crocs also releases some new styles and colours to the Crocs family….
Instagram has just launched a game-changing video editing app called Edits by Instagram—and it’s ready to transform the way you create Reels. Why Instagram Reels Matter in 2025 Still not creating Reels? You’re missing out. Short-form video is at the core of Instagram’s growth strategy. Whether you’re a creator or a brand, Reels drive reach…
Ready for some fun trash talk! Yes, really—we’re chatting about actual trash today, and it’s a super clever marketing campaign by Tinder India. So what is it all about? Tinder’s Emotional Baggage Disposal Unit Tinder India has rolled out the most clear-cut case of “taking out the trash” we’ve ever seen. In fact, they’ve turned…
Uber India’s “Hyderabaddie” campaign featuring Australian cricket star Travis Head has everyone talking, for many reasons. RCB recently filed a lawsuit against Uber for the same advertisement. Here’s what happened! So what was the ad about? The Hyderabaddie Chronicles Uber Moto found its perfect ambassador in Travis Head, who’s embraced his playful “anti-hero” persona as…
Instagram just dropped something fresh that might change how you and your friends discover content together. It’s called “Blend” – and it’s basically a shared Reels feed that lives in your DMs. What Exactly Is Instagram Blend? Think of Blend as your personalized Reels playlist created with your friend or group chat. Instead of just…
What happens when India’s roast king (Carryminati) meets the world’s most famous fried chicken? Something unexpected that could completely change how you think about influencer marketing- but not for the reasons you might expect. When KFC handed CarryMinati full control over their new product launch, they broke every marketing rule in the book. But before…
Virat Kohli, India’s cricket superstar, has made a big business move! After eight years with global sportswear giant Puma, he’s breaking up with them to join forces with homegrown startup Agilitas Sports. Virat:The Break-Up Kohli and Puma had quite the relationship. Their deal was worth a whopping Rs 110 crore (that’s over $13 million!) and…
Did you hear? Influencer Kusha Kapila now sells underwear(shapewear)! Her brand UnderNeat hit the market in early April 2025. And the brand voice and marketing strategy used is just GENIUS. The Clever Marketing Trick Here’s what makes Kusha smart. Last December, she began asking fans on social media, “What Are You Wearing Under?” This wasn’t…
Did you hear the big news? WWE is coming to Netflix India, and people are super-duper excited! The announcement video that came out yesterday shows just how much Indians love wrestling. The Big Announcement Netflix India shared some awesome news on their social media: “Fanmania in its Netflix era ❤️🇮🇳. WWE fans, assemble! Your favourite…
