A new social media platform is here amongst us and lo and behold! Already 1 million new users have joined this platform called Bluesky. But what is this social media site all about and is it worth joining? Read along as we answer some of your questions about this new platform. It’s been nearly two…
India’s food tech industry is booming gracefully and we all recently saw a milestone for the sector. Swiggy Ltd, one of India’s most popular food delivery platforms was listed on the Bombay Stock Exchange. Zomato was quick to welcome the company to the stock market. The conversation between Zomato and Swiggy became a vibrant display…
At the end of the day, all marketing efforts are to prove a brand’s worth and show that it’s really better than the best! In such a scenario, enter comparative advertising. It is a marketing strategy that places a contrast between a company’s product with that of a competitor. Over the years, it has become…
Taking place only once in three years, Kumbh Mela is revered as one of the most awaited occasions for millions across the globe. Next year, the Kumbh is all set to return to Prayagraj. Not only will it be one of the largest religious gatherings in the country but the venue will also serve as…
For a long time, India has seen the biggest of celebrities promoting tobacco and alcohol brands. Though promoting tobacco and alcohol via ads is illegal in India, brands have found a way out. They indirectly promote the brand by showcasing various legal products. But not anymore! The Central Consumer Protection Authority in India is steadfastly…
Diljit Dosanjh’s Dil-Luminati Tour is going on in full swing and recently the capital city of Delhi had the golden opportunity to see the G.O.A.T live. However, this concert offered much more than a power-packed performance by Dosanjh. New Delhi saw several brands riding on the Dil-Luminati Tour hype and coming up with impressive ways…
Diwali has always been a crucial time for clothing brands. The festival not only calls for celebrating traditions but is also a time when many people wear and gift new clothes. Clothing brands, on Diwali, have a chance to run vibrant campaigns and come up with innovative marketing. Shifting from conventional festive advertisements to designing…
Diwali is one of the most celebrated occasions in India. It provides brands with a unique The Importance of Storytelling in Diwali Campaigns opportunity to connect with their users and customers. During this season, in a pool of endless ads and campaigns, what truly stands apart is storytelling that touches the hearts! As it’s a…
Diwali is a season of lights and celebrations; it’s a time to indulge in joy as we all pray for prosperity and growth. At this time of the year, simple things that small businesses do for Diwali, especially those operating on Instagram, can have an immense impact on improving visibility, maximising sales, and connecting with…
As businesses strive to make a name in the hustling-bustling markets that we have today, reputation emerges to be of prime importance. It is actually what can make or break a company’s success. As consumers readily have access to a lot of information — more than ever before — they require transparency, reliability, and authenticity…
