Most Men’s Day posts are quotes, discounts, and hollow “you are strong” captions. Beardo chose violence. (in the best way) With Bobby Deol front and center, their new brand film doesn’t tell men what to be. It starts with a question and ends by giving every man permission to answer it for himself. The Tension: What Does It Even…
Your Instagram feed is flooded with apologies. But nobody did anything wrong. Skoda is sorry. Haldiram’s is sorry. Your favorite restaurant is sorry. Even cement companies are sorry. They’re all posting “Official Apology Statements” on Instagram, complete with serious letterheads and a corporate tone. Here’s the twist though: they aren’t apologizing for a mistake. They’re…
Instagram rolled out a major update to its Edits video editing app on November 5, 2025, adding 28 new video effects, customizable caption animations, and colour correction tools. The update also includes new animation effects for captions, giving creators more control over how text appears in their videos. These additions make Edits a more competitive…
A woman named Sherya opened her “free” Amul butter box during Janmashtami and found nothing inside. Her reaction video got 3.5 million views and turned an empty box into the smartest marketing campaign of 2025. Here’s how missing butter became one of the most talked-about festival marketing campaign of the year. What Actually Happened https://www.instagram.com/reel/DNZ6LiPooBw…
Coldplay Concert Kiss Cam Becomes a Brand Crisis 5 Viral Marketing Lessons for 2025 On July 15th, 2025, a moment meant to delight fans at a Coldplay concert in Boston turned into a corporate PR nightmare. The viral clip? A kiss cam zoomed in on Astronomer CEO Andy Byron and his Chief People Officer Kristin…
Nearly one million people entered a contest to win soap made with a celebrity’s USED bathwater. No, this isn’t some weird story made up on the internet. It’s Dr. Squatch’s latest marketing campaign, along with Sydney Sweeney. In a world drowning in generic influencer partnerships and normal brand collaborations, one campaign by Dr. Squatch (a…
During every IPL, brands go crazy. Ad rates shoot through the roof. Companies blow their marketing budget in 2 months on a campaign trying to get noticed. It’s a feeding frenzy. Crypto exchanges screaming about returns. Food delivery apps with celebrity endorsements. E-commerce platforms pushing discounts. Everyone’s fighting for the same thing: your attention, your…
After 17 years of heartbreak, cricket’s biggest underdogs finally get their moment. Royal Challengers Bengaluru and Punjab Kings will clash on June 3, 2025, at Ahmedabad’s Narendra Modi Stadium in a final that guarantees something the IPL has never seen – a completely fresh champion lifting the trophy for the very first time. Both teams…
Popular YouTuber Mohak Mangal says a major news agency demanded ₹48 lakh after he used 9 seconds of their footage. The case has sparked debate about copyright laws and creator rights in India. The Dispute Between Mohak and ANI YouTuber Mohak Mangal made a video. He used 9 seconds of news footage from Asian News…
When India’s iconic beverage brand partners with one of the world’s most thrilling action franchises, you know it’s going to be a high-impact campaign. The Bisleri Mission Impossible campaign is a brilliant case study in how brands can leverage pop culture to boost awareness, visibility, and engagement. Let’s break down the 4 clever marketing moves…
