The Modi viral reel is not just another trending Instagram moment—it’s a perfect example of how humour and influence can drive meaningful conversations. When influencer Yuvraj Dua created a light-hearted reel asking Narendra Modi to convince his father to cut down on sugar, it felt like just another relatable piece of content. But what followed…
A brand can deliver great work, offer strong products, and communicate clearly — yet still struggle if perception doesn’t align with reality. That’s where brand reputation comes in. In today’s digital-first world, reputation isn’t shaped only by what brands say. It’s shaped by what people experience, share, review, and remember. And once a perception forms,…
A woman named Sherya opened her “free” Amul butter box during Janmashtami and found nothing inside. Her reaction video got 3.5 million views and turned an empty box into the smartest marketing campaign of 2025. Here’s how missing butter became one of the most talked-about festival marketing campaign of the year. What Actually Happened https://www.instagram.com/reel/DNZ6LiPooBw…
Artificial Intelligence (AI) has taken centre stage in marketing, reshaping how brands create content, engage audiences, and build their identity. The latest disruptor in this space? It’s DeepSeek AI. Haven’t heard of it yet? Read along to know better. The latest disruptor in this space? DeepSeek AI—an advanced open-source language model developed by Chinese researchers…
Are you struggling to boost your social media traffic? You’re not alone. In today’s digital landscape, standing out on social platforms can feel like shouting into a void. But what if there were simple, actionable steps you could take to increase your visibility and engagement dramatically? Whether you’re a small business owner, an aspiring influencer,…
Whether you want to increase your brand awareness, promote a product or just want more fan following, Instagram Reels is one of the best features you can use to achieve your goals. Because they make it easier than ever to express yourself, share stories, and reach new audiences. With the updates continually rolling out, it’s…
PVMA instead of PUMA: a mistake? Everyone thought so… But it turns out that the fifth-largest sportswear brand, PUMA had something else in mind. They had a well-planned strategy to promote their upcoming partnership. PUMA’s temporary rebranding to PVMA was not a mistake. But a genius marketing strategy to create awareness for its new multi-year…
