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Sydney Sweeney’s Controversial “Jeans” Campaign: Was Outrage Part of the Plan?

Imagine a marketing campaign so controversial it sparked accusations of “white supremacy” and “eugenics”, yet it somehow sent the brand’s stock soaring, adding nearly $400 million market value in a single day.  That’s exactly what happened with American Eagle’s recent ad featuring actress Sydney Sweeney, leaving many to wonder: was all the outrage part of…

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