Apple’s iPhone 17 launch wasn’t just another product drop; it was a masterclass in orchestrating anticipation, brand narrative, and ecosystem lock-in. Here’s how the company set the marketing agenda, again. 1. Rebranding “Incremental” as “Awe Dropping” Apple knows how to make every year’s iPhone sound like a revolution. The “Awe Dropping” theme was less about…
A woman named Sherya opened her “free” Amul butter box during Janmashtami and found nothing inside. Her reaction video got 3.5 million views and turned an empty box into the smartest marketing campaign of 2025. Here’s how missing butter became one of the most talked-about festival marketing campaign of the year. What Actually Happened https://www.instagram.com/reel/DNZ6LiPooBw…
Coldplay Concert Kiss Cam Becomes a Brand Crisis 5 Viral Marketing Lessons for 2025 On July 15th, 2025, a moment meant to delight fans at a Coldplay concert in Boston turned into a corporate PR nightmare. The viral clip? A kiss cam zoomed in on Astronomer CEO Andy Byron and his Chief People Officer Kristin…
Most movie marketing campaign whisper.Some of them scream.But this one screams from the rooftops. Literally! When Warner Bros. decided to spend around $200 million (more than the entire budget of some movies) just to market James Gunn’s Superman movie, they were doing something more than promoting a movie. They were staging a global intervention for…
What if a smartphone launch wasn’t just about cutting-edge specs, but about a feeling everyone could relate to? A launch campaign that transcends mere product advertising to become a cultural phenomenon. The recent collaboration between TECNO and Flipkart for the POVA 7 Series launch achieved exactly this, transforming into a “bro-code revolution” that resonated deeply…
Hold on a minute! Has an ad ever screamed “Do Not Apply!” at you, then somehow made you want to apply even more? Sony LIV’s latest commercial for Shark Tank India Season 5 just pulled off this brilliant, cheeky move. It’s not your usual “come join the fun!” pitch. Oh no, this ad paints a…
First, it conquered images. Now, it’s coming for videos! With over 16 million users already transforming the way we create images, Midjourney has now launched V1, its first AI video model, on June 18, 2025. For brands and content creators, this is an update that could literally transform how we approach visual storytelling & make…
The year is 2025. A chai seller from Nagpur is more famous than most Bollywood actors. Bill Gates personally endorses his tea. Famous influencers and celebrities go to him to try his tea. We’re talking about the internet sensation who went viral for his unique chai-making skills. None other than Dolly Chaiwala. Recently, he’s been…
Father’s Day- The day dedicated to the silent heroes of our lives. The day to celebrate the silent actions and sacrifices of the hard-working soul of the family. While we celebrate and cherish a father, brands roll out ads and campaigns to capitalise on this incredible day. Somehow trying to gain visibility and sometimes increase…
Nearly one million people entered a contest to win soap made with a celebrity’s USED bathwater. No, this isn’t some weird story made up on the internet. It’s Dr. Squatch’s latest marketing campaign, along with Sydney Sweeney. In a world drowning in generic influencer partnerships and normal brand collaborations, one campaign by Dr. Squatch (a…
