First, it conquered images. Now, it’s coming for videos! With over 16 million users already transforming the way we create images, Midjourney has now launched V1, its first AI video model, on June 18, 2025. For brands and content creators, this is an update that could literally transform how we approach visual storytelling & make…
The year is 2025. A chai seller from Nagpur is more famous than most Bollywood actors. Bill Gates personally endorses his tea. Famous influencers and celebrities go to him to try his tea. We’re talking about the internet sensation who went viral for his unique chai-making skills. None other than Dolly Chaiwala. Recently, he’s been…
Father’s Day- The day dedicated to the silent heroes of our lives. The day to celebrate the silent actions and sacrifices of the hard-working soul of the family. While we celebrate and cherish a father, brands roll out ads and campaigns to capitalise on this incredible day. Somehow trying to gain visibility and sometimes increase…
Nearly one million people entered a contest to win soap made with a celebrity’s USED bathwater. No, this isn’t some weird story made up on the internet. It’s Dr. Squatch’s latest marketing campaign, along with Sydney Sweeney. In a world drowning in generic influencer partnerships and normal brand collaborations, one campaign by Dr. Squatch (a…
Popular YouTuber Mohak Mangal says a major news agency demanded ₹48 lakh after he used 9 seconds of their footage. The case has sparked debate about copyright laws and creator rights in India. The Dispute Between Mohak and ANI YouTuber Mohak Mangal made a video. He used 9 seconds of news footage from Asian News…
What’s better than a paid marketing campaign? A free meme storm that puts your brand everywhere. Vishal Mega Mart didn’t plan it. But became the face of India’s most talked-about job role overnight. From meme pages to mainstream news, their security guard post has become iconic. But as the brand enjoys its moment, the trend…
When India’s iconic beverage brand partners with one of the world’s most thrilling action franchises, you know it’s going to be a high-impact campaign. The Bisleri Mission Impossible campaign is a brilliant case study in how brands can leverage pop culture to boost awareness, visibility, and engagement. Let’s break down the 4 clever marketing moves…
Ever dreamed of winning a cash prize just for doing what you’re supposed to do? Buying a train ticket to travel by train. Well, for Mumbai’s train commuters, that dream is now reality! What’s This Lucky Scheme All About? Central Railway launched the “Lucky Yatra Yojana” on March 20, 2025 – a new program that…
What happens when India’s roast king (Carryminati) meets the world’s most famous fried chicken? Something unexpected that could completely change how you think about influencer marketing- but not for the reasons you might expect. When KFC handed CarryMinati full control over their new product launch, they broke every marketing rule in the book. But before…
Virat Kohli, India’s cricket superstar, has made a big business move! After eight years with global sportswear giant Puma, he’s breaking up with them to join forces with homegrown startup Agilitas Sports. Virat:The Break-Up Kohli and Puma had quite the relationship. Their deal was worth a whopping Rs 110 crore (that’s over $13 million!) and…
