Picture this: You need to discuss something urgent in your friends’ group, but a group call means everyone’s phone rings at 3 PM on a Tuesday. Half won’t answer, the other half will be annoyed. Meanwhile, you’re worried about sharing sensitive family updates because someone might screenshot and gossip. WhatsApp rolled out two updates that…
What’s better than a paid marketing campaign? A free meme storm that puts your brand everywhere. Vishal Mega Mart didn’t plan it. But became the face of India’s most talked-about job role overnight. From meme pages to mainstream news, their security guard post has become iconic. But as the brand enjoys its moment, the trend…
Have you noticed something different about Google lately? Probably not. Because the change is subtle, but it’s there. After nearly a decade of sporting the same look, Google has finally given its iconic ‘G’ logo a makeover. And we’re here for it! They quietly rolled out this update in May 2025, marking the first significant…
Yep, you read that right – Virat Kohli has retired from Test cricket! So here’s what happened… The Announcement That Broke Cricket Fans View this post on Instagram A post shared by Virat Kohli (@virat.kohli) On Monday (May 12, 2025), Virat shared an emotional Instagram post that left fans reaching for tissues. In his heartfelt…
Recently, “Operation Sindoor” has grabbed headlines as one of India’s most important military actions in years. Moreover, the operation’s name shows remarkable cleverness. Let’s explore what happened and why this name carries such strong meaning. What Exactly Was Operation Sindoor? On May 7, 2025, India launched a focused military strike against terrorist camps in Pakistan…
Ever dreamed of winning a cash prize just for doing what you’re supposed to do? Buying a train ticket to travel by train. Well, for Mumbai’s train commuters, that dream is now reality! What’s This Lucky Scheme All About? Central Railway launched the “Lucky Yatra Yojana” on March 20, 2025 – a new program that…
Uber India’s “Hyderabaddie” campaign featuring Australian cricket star Travis Head has everyone talking, for many reasons. RCB recently filed a lawsuit against Uber for the same advertisement. Here’s what happened! So what was the ad about? The Hyderabaddie Chronicles Uber Moto found its perfect ambassador in Travis Head, who’s embraced his playful “anti-hero” persona as…
What happens when India’s roast king (Carryminati) meets the world’s most famous fried chicken? Something unexpected that could completely change how you think about influencer marketing- but not for the reasons you might expect. When KFC handed CarryMinati full control over their new product launch, they broke every marketing rule in the book. But before…
Virat Kohli, India’s cricket superstar, has made a big business move! After eight years with global sportswear giant Puma, he’s breaking up with them to join forces with homegrown startup Agilitas Sports. Virat:The Break-Up Kohli and Puma had quite the relationship. Their deal was worth a whopping Rs 110 crore (that’s over $13 million!) and…
Did you hear? Influencer Kusha Kapila now sells underwear(shapewear)! Her brand UnderNeat hit the market in early April 2025. And the brand voice and marketing strategy used is just GENIUS. The Clever Marketing Trick Here’s what makes Kusha smart. Last December, she began asking fans on social media, “What Are You Wearing Under?” This wasn’t…
