Pantone announced Cloud Dancer as its 2026 Colour of the Year on December 4, 2025. It’s a soft, billowy white meant to symbolize calm, clarity, and fresh beginnings. The reaction was instant. And it wasn’t calm. “Is this rage bait?” one Instagram comment asked. “Go girl, give us nothing,” said another. Within hours, the announcement was branded “tone-deaf,” “boring,”…
Spotify Wrapped 2025 is out. And for the first time ever, an Indian artist has broken into the Global Top 10 most-streamed artists worldwide. That artist is Arijit Singh. At #9 globally. Right alongside Bad Bunny, Taylor Swift, Drake, and Billie Eilish. This isn’t just a win for one singer. It’s a statement about how far Indian music has travelled. …
Instagram rolled out a new “Draw” feature that lets users doodle directly on their entire DM chat screen. Not as a message, but as a visual layer on top of conversations. You can scribble, add stickers, circle texts, and create temporary sketches that disappear as you scroll. The feature launched globally in late October 2025…
A woman named Sherya opened her “free” Amul butter box during Janmashtami and found nothing inside. Her reaction video got 3.5 million views and turned an empty box into the smartest marketing campaign of 2025. Here’s how missing butter became one of the most talked-about festival marketing campaign of the year. What Actually Happened https://www.instagram.com/reel/DNZ6LiPooBw…
If you thought Skoda lost their mind when their Instagram turned into a toddler’s scrapbook, think again. Behind the cryptic chaos was a risky, genius campaign that is rewriting the rules of car marketing. Welcome to the “Fans, Not Owners” campaign. What’s This Campaign All About? Turns out, the chaos was carefully orchestrated genius. Skoda…
Have you ever thought about how much your siblings shape who you are? Tanishq, the famous jewellery brand, has launched a beautiful ad called ‘Brothers, Written By Sisters’ for Raksha Bandhan. This isn’t just about sparkling jewellery; it’s a sweet look into the quiet, lifelong bond between brothers & sisters, and the important role they…
Coldplay Concert Kiss Cam Becomes a Brand Crisis 5 Viral Marketing Lessons for 2025 On July 15th, 2025, a moment meant to delight fans at a Coldplay concert in Boston turned into a corporate PR nightmare. The viral clip? A kiss cam zoomed in on Astronomer CEO Andy Byron and his Chief People Officer Kristin…
Most movie marketing campaign whisper.Some of them scream.But this one screams from the rooftops. Literally! When Warner Bros. decided to spend around $200 million (more than the entire budget of some movies) just to market James Gunn’s Superman movie, they were doing something more than promoting a movie. They were staging a global intervention for…
What if a smartphone launch wasn’t just about cutting-edge specs, but about a feeling everyone could relate to? A launch campaign that transcends mere product advertising to become a cultural phenomenon. The recent collaboration between TECNO and Flipkart for the POVA 7 Series launch achieved exactly this, transforming into a “bro-code revolution” that resonated deeply…
What if you could live Squid Game instead of just watching it? That’s exactly what Netflix made happen with Season 3. They didn’t just drop another series. They dropped an experience. From giant dolls in Australia to immersive arenas in New York and street activations in Malaysia, this wasn’t a regular promo campaign. It was…
