What if a smartphone launch wasn’t just about cutting-edge specs, but about a feeling everyone could relate to? A launch campaign that transcends mere product advertising to become a cultural phenomenon. The recent collaboration between TECNO and Flipkart for the POVA 7 Series launch achieved exactly this, transforming into a “bro-code revolution” that resonated deeply…
What if you could live Squid Game instead of just watching it? That’s exactly what Netflix made happen with Season 3. They didn’t just drop another series. They dropped an experience. From giant dolls in Australia to immersive arenas in New York and street activations in Malaysia, this wasn’t a regular promo campaign. It was…
By 2026, ZEE5 will release 130+ new titles in regional languages, introduce AI-powered personalisation, and completely change how Indians discover content. So ZEE5 recently rebranded itself, and it’s just the beginning of something much bigger. Read the full story below… The Great “ee” Disappearance In a move that’s got the internet buzzing (and not always…
When India’s iconic beverage brand partners with one of the world’s most thrilling action franchises, you know it’s going to be a high-impact campaign. The Bisleri Mission Impossible campaign is a brilliant case study in how brands can leverage pop culture to boost awareness, visibility, and engagement. Let’s break down the 4 clever marketing moves…
Recently, “Operation Sindoor” has grabbed headlines as one of India’s most important military actions in years. Moreover, the operation’s name shows remarkable cleverness. Let’s explore what happened and why this name carries such strong meaning. What Exactly Was Operation Sindoor? On May 7, 2025, India launched a focused military strike against terrorist camps in Pakistan…
Ready for some fun trash talk! Yes, really—we’re chatting about actual trash today, and it’s a super clever marketing campaign by Tinder India. So what is it all about? Tinder’s Emotional Baggage Disposal Unit Tinder India has rolled out the most clear-cut case of “taking out the trash” we’ve ever seen. In fact, they’ve turned…
ANYONE can go viral these days! It literally just happened again during a recent IPL match! Chennai Super Kings were playing Rajasthan Royals in a super intense game. Final over, everyone’s on the edge of their seats, and MS Dhoni walks out to bat. And then? DISASTER. He gets out on the very first ball…
It’s Valentine’s Month! (And for brands, it’s valentine’s marketing month!) This month… Couples are happy. Singles are sad (Assumptions 🙈) And most others just don’t care. But brands? Oh, they care. A LOT. Because February isn’t just about love—it’s about attention. And brands know that if they can tap into emotions just right, they can…
When you think of Red Bull, you surely think of an energy drink but it never ends there. Thrilling stunts, extreme sports, and exceptional adventures are always on your mind, right? Red Bull has traversed a long journey from just an energy drink to a media powerhouse. This exceptional story has so many learnings to…
As consumerism peaks, the market is growing to be extremely competitive. In such a scenario, impeccable brand storytelling is no longer a matter of whims or fancies, it’s an absolute necessity. Today, consumers are no longer buying products based on needs, they are getting pulled by they’re buying the stories, emotions, and values attached to…
