
Tanishq’s Rakhi Ad: A Case Study in Emotional Campaigns
Have you ever thought about how much your siblings shape who you are? Tanishq, the famous jewellery brand, has launched a beautiful ad called ‘Brothers, Written By Sisters’ for Raksha Bandhan. This isn’t just about sparkling jewellery; it’s a sweet look into the quiet, lifelong bond between brothers & sisters, and the important role they…