Nike Asked “Why Do It?” Instead of “Just Do It” and Here’s Why That’s Brilliant
So Nike just launched a campaign that would normally send marketing teams into panic mode. They took their 37-year-old tagline. The one that basically built their empire, and turned it into an existential question. “Why Do It?” And before anyone starts yelling about messing with perfection, here’s the thing: they didn’t actually change “Just Do…