UnderNeat by Kusha Kapila: India’s Bold New Shapewear Brand
Did you hear? Influencer Kusha Kapila now sells underwear(shapewear)! Her brand UnderNeat hit the market in early April 2025. And the brand voice and marketing strategy used is just GENIUS. The Clever Marketing Trick Here’s what makes Kusha smart. Last December, she began asking fans on social media, “What Are You Wearing Under?” This wasn’t…