So The Whole Truth just pulled off one of the most audacious marketing moves of 2025. They took “Choli Ke Peeche Kya Hai” – the infamous 1993 Bollywood song that was literally banned from Doordarshan and All India Radio for being too provocative, and turned it into a protein powder commercial. The result? “Protein Ke…
So Heinz just pulled off one of those “why didn’t anyone think of this before” marketing moments. They launched a global campaign called “Look Familiar?” that points out something so obvious it’s brilliant: fry boxes around the world are shaped exactly like their iconic keystone logo. And now you’ll never unsee it. The Heinz “Look…
So Nike just launched a campaign that would normally send marketing teams into panic mode. They took their 37-year-old tagline. The one that basically built their empire, and turned it into an existential question. “Why Do It?” And before anyone starts yelling about messing with perfection, here’s the thing: they didn’t actually change “Just Do…
Of course Crocs made phone cases. In a world where brands are desperately searching for the next big thing, someone was bound to figure out that Gen Z treats their phones like fashion accessories. Crocs just happened to be the first to realize that if people will put cartoon charms on their shoes, they’ll definitely…
Lacoste just did the unthinkable. They replaced their classic crocodile logo, after 92 years, with a goat. Yes, a goat. But it’s not just any animal. It’s the Greatest Of All Time, honoring tennis legend Novak Djokovic as he goes for history at the US Open. The Numbers Behind This Bold Move Let’s get the…
Imagine a marketing campaign so controversial it sparked accusations of “white supremacy” and “eugenics”, yet it somehow sent the brand’s stock soaring, adding nearly $400 million market value in a single day. That’s exactly what happened with American Eagle’s recent ad featuring actress Sydney Sweeney, leaving many to wonder: was all the outrage part of…
Knorr, a well-known food brand, is currently making headlines with its latest marketing campaign choice: partnering with stand-up comedian Samay Raina to promote its Korean Ramen range. This collaboration raised eyebrows, largely because comedian Samay Raina is known for his unpredictable and often controversial humour—an unusual fit for Knorr, a brand that traditionally plays it…
It’s Valentine’s Month! (And for brands, it’s valentine’s marketing month!) This month… Couples are happy. Singles are sad (Assumptions 🙈) And most others just don’t care. But brands? Oh, they care. A LOT. Because February isn’t just about love—it’s about attention. And brands know that if they can tap into emotions just right, they can…
