Hold on a minute! Has an ad ever screamed “Do Not Apply!” at you, then somehow made you want to apply even more? Sony LIV’s latest commercial for Shark Tank India Season 5 just pulled off this brilliant, cheeky move. It’s not your usual “come join the fun!” pitch. Oh no, this ad paints a…
First, it conquered images. Now, it’s coming for videos! With over 16 million users already transforming the way we create images, Midjourney has now launched V1, its first AI video model, on June 18, 2025. For brands and content creators, this is an update that could literally transform how we approach visual storytelling & make…
By 2026, ZEE5 will release 130+ new titles in regional languages, introduce AI-powered personalisation, and completely change how Indians discover content. So ZEE5 recently rebranded itself, and it’s just the beginning of something much bigger. Read the full story below… The Great “ee” Disappearance In a move that’s got the internet buzzing (and not always…
The year is 2025. A chai seller from Nagpur is more famous than most Bollywood actors. Bill Gates personally endorses his tea. Famous influencers and celebrities go to him to try his tea. We’re talking about the internet sensation who went viral for his unique chai-making skills. None other than Dolly Chaiwala. Recently, he’s been…
Father’s Day- The day dedicated to the silent heroes of our lives. The day to celebrate the silent actions and sacrifices of the hard-working soul of the family. While we celebrate and cherish a father, brands roll out ads and campaigns to capitalise on this incredible day. Somehow trying to gain visibility and sometimes increase…
Nearly one million people entered a contest to win soap made with a celebrity’s USED bathwater. No, this isn’t some weird story made up on the internet. It’s Dr. Squatch’s latest marketing campaign, along with Sydney Sweeney. In a world drowning in generic influencer partnerships and normal brand collaborations, one campaign by Dr. Squatch (a…
Popular YouTuber Mohak Mangal says a major news agency demanded ₹48 lakh after he used 9 seconds of their footage. The case has sparked debate about copyright laws and creator rights in India. The Dispute Between Mohak and ANI YouTuber Mohak Mangal made a video. He used 9 seconds of news footage from Asian News…
What’s better than a paid marketing campaign? A free meme storm that puts your brand everywhere. Vishal Mega Mart didn’t plan it. But became the face of India’s most talked-about job role overnight. From meme pages to mainstream news, their security guard post has become iconic. But as the brand enjoys its moment, the trend…
Yep, you read that right – Virat Kohli has retired from Test cricket! So here’s what happened… The Announcement That Broke Cricket Fans View this post on Instagram A post shared by Virat Kohli (@virat.kohli) On Monday (May 12, 2025), Virat shared an emotional Instagram post that left fans reaching for tissues. In his heartfelt…
Ever dreamed of winning a cash prize just for doing what you’re supposed to do? Buying a train ticket to travel by train. Well, for Mumbai’s train commuters, that dream is now reality! What’s This Lucky Scheme All About? Central Railway launched the “Lucky Yatra Yojana” on March 20, 2025 – a new program that…
