Ready for some fun trash talk! Yes, really—we’re chatting about actual trash today, and it’s a super clever marketing campaign by Tinder India. So what is it all about? Tinder’s Emotional Baggage Disposal Unit Tinder India has rolled out the most clear-cut case of “taking out the trash” we’ve ever seen. In fact, they’ve turned…
Instagram just dropped something fresh that might change how you and your friends discover content together. It’s called “Blend” – and it’s basically a shared Reels feed that lives in your DMs. What Exactly Is Instagram Blend? Think of Blend as your personalized Reels playlist created with your friend or group chat. Instead of just…
What happens when India’s roast king (Carryminati) meets the world’s most famous fried chicken? Something unexpected that could completely change how you think about influencer marketing- but not for the reasons you might expect. When KFC handed CarryMinati full control over their new product launch, they broke every marketing rule in the book. But before…
Virat Kohli, India’s cricket superstar, has made a big business move! After eight years with global sportswear giant Puma, he’s breaking up with them to join forces with homegrown startup Agilitas Sports. Virat:The Break-Up Kohli and Puma had quite the relationship. Their deal was worth a whopping Rs 110 crore (that’s over $13 million!) and…
Did you hear? Influencer Kusha Kapila now sells underwear(shapewear)! Her brand UnderNeat hit the market in early April 2025. And the brand voice and marketing strategy used is just GENIUS. The Clever Marketing Trick Here’s what makes Kusha smart. Last December, she began asking fans on social media, “What Are You Wearing Under?” This wasn’t…
ANYONE can go viral these days! It literally just happened again during a recent IPL match! Chennai Super Kings were playing Rajasthan Royals in a super intense game. Final over, everyone’s on the edge of their seats, and MS Dhoni walks out to bat. And then? DISASTER. He gets out on the very first ball…
What’s all this happening with “Prashant” on the internet? Is Britannia launching a new product? Well, it all started with a meme… Social media has done it again. One random moment, a viral trend, and boom—a brand turns it into a business opportunity. This time, it’s Britannia with their Prashant (Croissant) If you’ve been on…
Diwali has always been a crucial time for clothing brands. The festival not only calls for celebrating traditions but is also a time when many people wear and gift new clothes. Clothing brands, on Diwali, have a chance to run vibrant campaigns and come up with innovative marketing. Shifting from conventional festive advertisements to designing…
Diwali is a season of lights and celebrations; it’s a time to indulge in joy as we all pray for prosperity and growth. At this time of the year, simple things that small businesses do for Diwali, especially those operating on Instagram, can have an immense impact on improving visibility, maximising sales, and connecting with…
When a company starts off its journey, the initial challenge is often spreading awareness; and creating a buzz on a budget! While established companies can often allocate funds to public relations (PR) to create and carry on the hype, startups might need to keep their hands tied. They need to be more creative and resourceful…
