What’s all this happening with “Prashant” on the internet? Is Britannia launching a new product? Well, it all started with a meme… Social media has done it again. One random moment, a viral trend, and boom—a brand turns it into a business opportunity. This time, it’s Britannia with their Prashant (Croissant) If you’ve been on…
It’s Valentine’s Month! (And for brands, it’s valentine’s marketing month!) This month… Couples are happy. Singles are sad (Assumptions 🙈) And most others just don’t care. But brands? Oh, they care. A LOT. Because February isn’t just about love—it’s about attention. And brands know that if they can tap into emotions just right, they can…
The central government has released a draft of the Digital Personal Data Protection (DPDP) rules. They have introduced significant measures to safeguard children’s online activities. As per the proposed rules, parental consent for kids below 18 will be needed to create social media accounts. This step aims to enhance data privacy. It also ensures greater…
Big changes are coming to X Premium+ subscription. Starting December 21, 2024, the monthly fee will jump from US$ 16 to US$ 22, a 30% increase. Annual plans will rise to US$ 229. The announcement, made just before the holidays, outlines a phased rollout. New subscribers will pay the updated rate immediately, while existing users…
For a long time now, social media’s impact on kids and adults has been discussed with complete sincerity. As growing kids and teens are spending hours doomscrolling, not only are their mental health and cognitive development compromised, but it also raises serious concerns about their safety and security. Keeping the same in mind, starting January…
Tired of Instagram playing the guessing game with your feed? We come bearing some good news! Meta has finally heard your woes! They’re rolling out a shiny new feature that lets you hit the reset button on the algorithm. Now you can wipe out all those random recommendations cluttering your Explore, Reels, and Feed for…
When a company starts off its journey, the initial challenge is often spreading awareness; and creating a buzz on a budget! While established companies can often allocate funds to public relations (PR) to create and carry on the hype, startups might need to keep their hands tied. They need to be more creative and resourceful…
