Campus Activewear, the sports and athleisure footwear brand, has dropped its latest campaign film. And, it’s got Vicky Kaushal bringing all the vibes. The message? “Move Your Way.” Vicky Kaushal and Campus make a call for the youth to own their individuality with confidence. Campus wants you to trust your journey, and enjoy every step.
The film kicks off with Vicky walking into a meeting with a director and producer discussing a potential film role. The directors are pitching their ideas, offering double, even triple roles to keep Kaushal on board. However, Vicky seems lost… but not in thought. Instead, he’s vibing to the rhythm, moving with a contagious flow. Just as things get tense, Vicky busts out a cheeky dance move. He pauses, and with a grin, says, “Damn good shoes, yaar!” pointing to his Campus kicks.
The film wraps with the perfect punchline: “When you move your way, the world moves with you. Campus Move Your Way.” That’s a union of classic charm of Vicky Kaushal and Campus cool!
The campaign will be amplified via 360-degree approach across multiple platforms. The brand will showcase it on television, print, digital media, news channels, OOH, and all brand touchpoints.
From the Campus Leadership Desk
Talking about the new campaign, Prerna Aggarwal, Chief Marketing Officer, Campus Activewear, said, “We are witnessing a generation of dynamic young individuals who are not only constantly on the move but are also fearlessly expressing their unique identities through fashion. And Campus shoes is the partner that helps them do this by offering on-trend, fashion- forward footwear that speaks to their authentic selves. Our ‘Move Your Way’ campaign is more than just a message— it’s a celebration of confident self-expression and the freedom to chart your own path. We believe in encouraging everyone to make choices that align with their passions, embrace their journey unapologetically, and express their individuality— whether in extraordinary steps that they take or their everyday moves.”
What Vicky Kaushal Has to Say
Also, Vicky Kaushal adds,, “The first step to any journey is believing in yourself. This campaign isn’t just a message; it’s a reflection of how life rewards confidence and individuality. I’m thrilled to be a part of a campaign that captures the essence of staying true to oneself. It inspires young people to take that leap of faith, carve their own paths, and watch the world embrace their unique journey. It’s incredible to be associated with a brand that’s truly driving this movement, empowering individuals to express themselves with confidence and style.”
Picture credits: Campus
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