How to make people buy from you?

So you want to make people buy from you? 

So basically, you are looking to increase your sales.

And hence you put a lot of money into marketing, only to find out that your sales have only marginally increased and your expenses are increasing rapidly. 

That’s because doing marketing is a broad term, and what exactly you do when you say “marketing” is what truly affects your sales.

And here’s a fact:

To increase sales, you don’t necessarily have to increase your marketing budget. 

You only need to understand a simple framework, which we’ll discuss in this blog. 

So keep reading to make people buy! (without increasing expenses)

Firstly, to make people buy from you, start looking at things from the buyer’s point of view.

You need to understand their journey.

In Marketing, this is called the customer journey.

It is a series of steps — starting with brand awareness before a person is even a customer — that leads to a purchase and eventual customer loyalty.

You can learn more about the customer journey here.

So that’s one thing, that you start looking at everything you do from the customers’ POV. 

How would it feel for the customer? His thoughts, processes and possible reactions.

Now, let’s get to the main part. For ANYONE to buy from you, 3 things need to happen:

They should:

1. Know you
2. Like you
3. Trust you 

In marketing, this is called the KLT framework- 

The Know, Like and Trust framework.

Let’s break it down…

The K

This is basic.

Do people know you?

If they don’t know you, how will they ever buy from you?

So this is the first requirement that people know you in order to buy.

But people know many brands. 

And they don’t buy from all, do they?

So the next requirement is that they like you!

The L

People might like a brand for many reasons.

They might like your product quality, design, brand ambassador, vision or many other things…

But the important thing is that you make them like you.

Make your brand communication in such a way that it appeals to your target audience.

So will a person buy from you once they know and like you?

Probably not!

Cuz there’s one more important requirement for that…

Trust

The T

They might like the product, but if they don’t trust that it’ll last, then they won’t make the decision to buy.

People trust Apple

People trust Samsung

But can you say the same thing about POCO or Oneplus?

These brands have not been reliable.

They’ve lost people’s trust.

Because of the Motherboard issues in POCO phones and the green line issue in Oneplus phones.

So, it’s all about the reputation and credibility you build for your brand.

The “brand” that is referred to, can either be yourself or your company.

For instance, take these people :

• Ratan Tata
• Steve Jobs
• Anand Mahindra

People buy their products & services because they trust them.

• IIM
• IIT
• Harvard

These are institutes that people buy from (enrol into) because of the trust in the brand itself.

The trust factor is soo important that a study found out that 87% of consumers are willing to pay more for brands they trust.

So this is the KLT framework-

Know 

Like 

Trust

Get people to do these 3 things, and selling stuff becomes soo much easier.

But how to make them know, like and trust you?

The answer is simple:

You(and your brand) have to become more visible to people.

And you already know how to become more visible- Social Media

In other words, increase your online presence.

Why?

The numbers talk for themselves.

As of October 2024, there were 5.52 billion internet users worldwide, which is 67.5% of the global population, notes Statista. 

Of those, 5.22 billion were social media users. 

So, your business must come online and start putting out content.

If you want people to know, like and trust you.

And therefore buy from you, then content marketing is the way to go.

But one thing to keep in mind while creating content is that- Do not make your content salesy. 

In desperation to increase sales, brands tend to make their content promotional and salesy. 

But this has the opposite effect.

People tend to lose trust in brands that appear desperate to make them buy from you.

So, in content creation, you have to provide genuine value to your audience.

And once they feel they know you, like you and trust you enough, they will be more than willing to buy from you.

Conclusion:

So, in this article, you learnt 2 things:

1. People should know, like and trust you to buy from you
2. Social media is the most effective way to make people KLT you 

So to sum it up, just start putting out those content.

Do what it takes. 

Want to set up a proper in-house content creation team?

Do it.

Want to increase your budget for it?

Do it.

If you don’t have time or resources to do content creation and want to hire an agency for it.

Do it.

Because all this is NOT an expense. But an investment (that has enormous returns)

So if want to make people buy from you without increasing the expense much;

Focus on content creation and social media marketing.

Remember-

“Social media is THE PLACE to build credibility and loyal customers.”

If you need any help in getting those content out from your page, we are just an email away.

Just contact us here.

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