If you were a Zindagi Na Milegi Dobara (ZNMD) fan, brace yourself—Hrithik Roshan, Farhan Akhtar, and Abhay Deol are BACK together! But instead of Spain, they’re now exploring Yas Island, Abu Dhabi.
Yas Island’s latest campaign, “Zindagi Ko Yas Bol,” has brought back the OG boys for a reunion we never expected but totally needed.
But what’s Yas Island?
ZNMD:Yas Island
Imagine a place where you can ride the world’s fastest roller coaster, meet Batman, and race on an F1 track—all in one day. That’s Yas Island for you!
- Want speed? Ferrari World has the world’s fastest roller coaster.
- Love superheroes? Warner Bros. World brings Batman, Superman, and the Looney Tunes to life.
- Craving a splash? Yas Waterworld is packed with insane water slides and wave pools.
- Or maybe you’re into F1? Yas Marina Circuit lets you experience high-speed racing like a pro.
And if all that action makes you hungry, Yas has world-class restaurants, beach clubs, and insane nightlife.
Basically, it’s not just a destination—it’s an experience.
And to promote their experience, they are tapping into the experience of ZNMD.
By reuniting the movie’s stars Hrithik Roshan, Farhan Akhtar, and Abhay Deol, they’re targeting Bollywood fans.
As part of the campaign, they’ve released 5 Episodes.
Each with a different experience at Yas Island.
It’s like a fun adventure series watching your favourite stars have fun.
Watch episode 1 here:
Key features of the Campaign:
1. Nostalgia Marketing Done Right
Nothing sells better than nostalgia—whether it’s brands reviving old ads or re-releasing Bollywood giving us.
This campaign smartly reunites a beloved trio after 14 years, tapping into that emotional connection. The moment fans saw Hrithik, Farhan, and Abhay together, they were hooked instantly!
💡 Lesson: If a brand wants people to notice them, reviving nostalgia is one of the easiest and most powerful tricks.
2. The Power of Storytelling in Ads
This isn’t just a “travel ad.” It’s a mini-series where the trio explores Yas Island like they did Spain.
- They joke, pull each other’s legs, and make it feel real—not scripted.
- The campaign doesn’t hard-sell Yas Island; it shows the experience instead.
- The message? Say “Yas” to life’s adventures! (Smart wordplay on “Yes” & “Yas Island” )
💡 Lesson: The best ads don’t feel like ads. They feel like stories you want to watch.
3. Indian Tourist Targeting: The Smartest Move Yet
- India is Yas Island’s second-largest tourism market after the UK, and Bollywood-driven campaigns have historically boosted footfall.
- The ad’s colour palette and music are inspired by Bollywood aesthetics, making it more emotionally appealing to Indian viewers.
Bollywood has a huge influence on Indian travellers.
Conclusion: “Zindagi Ko Yas Bol”
Nostalgia? Check.
Storytelling? Check.
Perfectly targeted audience? Check.
This campaign is a masterclass in experiential marketing.
It doesn’t just promote Yas Island; it makes you want to experience the place.
So… Are you saying YES (or should we say “YAS”) to this trip?
Let us know in the comments below!
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