You might have seen a lot of buzz recently about YouTube changing its monetization rules.
Terms like “game-changer” and “end for small creators” have been flying around, especially concerning AI and faceless channels.
But let’s take a deep breath and look at what the sources actually say.
The big date everyone is talking about is July 15, 2025, when these new policy updates are set to become effective.
Is YouTube Banning AI Content or Faceless Channels?
Not Exactly.
Many people are worried that their channels might be demonetized if they use AI voices or don’t show their face.
The good news is, YouTube isn’t outright banning AI or faceless channels.
YouTube is making a “minor update” to its existing policies.
This isn’t about creating entirely new rules, but about getting better at finding content that was already not allowed for monetization.
Think of it as YouTube getting a sharper eye for content that’s:
- Mass-produced or repetitive.
- Reused video clips without significant changes.
- Templated formats or low originality.
- “Inauthentic” content.
So, if you’re using AI for commentary, or creating faceless videos, the main question YouTube asks is: Are you adding “meaningful value” to your content?.
- High-quality faceless channels like ‘Minute Physics’ or ‘Astrum’ are generally not expected to be demonetized, as they provide original educational content.
Here’s one of the videos from Minute Physics to understand the value they provide:
- However, channels that are just screen-recording gameplay with no voiceover or editing, or using stock videos with generic AI narration and stolen scenes, are what YouTube is trying to target.
The concern is about “faceless, AI-based channels that produce more volume than value”.
Some creators have reported friends losing monetization for channels without a face or voice if the content was too similar to thousands of others.
The goal of these updates is to protect original content creators and promote “authentic and trustworthy creators”.
It’s about getting rid of “slop” and encouraging creativity over simply copy-pasting or churning out low-effort videos just to make money.
What Stays the Same about YouTube?
The basic requirements to join the YouTube Partner Program (YPP) are not changing:
- You still need 1,000 subscribers.
- You still need either 4,000 valid public watch hours in the past year, or 10 million valid Shorts views in the last 90 days.
Reaction and compilation channels are also not banned.
However, the crucial part is that creators “can no longer rely on picking clips from sources and reusing them or on AI” without adding something new.
You must add your own value to the videos.
Conclusion
This isn’t about shutting down new technologies like AI.
As some creators point out, AI is a tool that can be used tastefully, and it’s here to stay.
The concern is when AI is used to create unoriginal, mass-produced content that lacks a unique touch.
So, if you’re a creator, focus on quality, originality, and providing value to your audience.
These updates are meant to refine what is already in place, ensuring that the YouTube Partner Program rewards genuine effort and creativity.
Don’t panic, but do keep creating unique and high-quality quality content!
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You need high-quality AI tools to make high-quality content.
And what better AI tool than Midjourney for creating visuals?
But did you know Midjourney can now create videos too??
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