The time of joy, celebrations, and a lot of shopping, the festive season has officially begun. For brands, this season brings a golden opportunity to tap into the festive spirit. A time that offers ample opportunities to interact with the audience, build impeccable loyalty, and boost sales. Tapping into the festive spirit and crafting interesting and relevant festive brand campaigns can be the difference between standing out or being lost in the noise.
Time and again, brands like Zomato, Titan, and Cadbury have aced designing festive campaigns. Over time, their campaigns have resonated with consumers and have delivered impressive results. So, let’s learn from the best and see how they do it. Also, we’ll have a look at some key takeaways for creating festive-themed campaigns.
Zomato’s Festive Twist: Quirky Offers
Zomato is widely popular for its humorous social media presence. And, it takes it up a notch during festivals. The brand rolls out quirky offers, such as festive discounts, combo deals, or limited-time menus. These tie into the occasion really well.
For example, during Diwali, Zomato could introduce a ‘Light Up Your Feast’ campaign. It’ll offer special discounts on popular dishes associated with the festival. Or, it’ll continue engaging with users with witty push notifications. The secret to Zomato’s success is its ability to tap into various moods with relatable, funny content that pushes people to order and celebrate.
Creative Tip: You can always use a dose of humour and relevance to your festive campaigns and offers. Try to use popular cultural references or holiday traditions. Also, don’t be scared of being lighthearted in your messaging. Consumers enjoy brands that feel relatable and bring a smile during the festive season.
Titan’s Diwali Campaigns: Emotional Gifting
For years, Titan has been a trusted name in watches and jewellery. And it has become synonymous with Diwali gifting. Tapping into the festive spirit, their campaigns are often based on emotional gifting to loved ones during the festivals. Titan’s ads fully capture the beauty and joy of sharing and showcasing love. They show their watches as timeless gifts that are a means to convey love and appreciation. For instance, their Diwali campaigns often have themes of family, tradition, and togetherness. These tap into the emotional core of the festival and make their products a meaningful gift and purchase.
Creative Tip: Tap into the emotional significance of festivals in your campaigns. You can highlight the themes of togetherness, love, and gratitude. This way you’ll be able to position your products as a pillar of support to these emotions.
Cadbury’s Festive Delights: Celebration Packs
At least once in our lifetime, we would have either gifted or received a Celebrations pack. Cadbury has successfully become the king of festive gifting when it comes to sweets and chocolates. Their iconic “Cadbury Celebrations” packs are a Rakhi, Diwali, and Bhai Dooj staple. They are designed specifically for gifting, adorned with festive motifs and messaging. Recently, they have also taken up the “vocal for local” movement. This campaign encourages consumers to support local businesses during festivals by gifting Cadbury packs. This stellar combo of festive design, emotional appeal, and supporting local businesses makes their campaign a hit.
Creative Tip: Tailor your product packaging and offerings for the festive season. You can run limited-edition products or packaging to elevate the user’s experience during festivals. You can also tie your campaign to a greater good. All of this will help you enhance brand perception during festivities.
