Instagram rolled out a major update to its Edits video editing app on November 5, 2025, adding 28 new video effects, customizable caption animations, and colour correction tools. The update also includes new animation effects for captions, giving creators more control over how text appears in their videos. These additions make Edits a more competitive…
Instagram rolled out a new “Draw” feature that lets users doodle directly on their entire DM chat screen. Not as a message, but as a visual layer on top of conversations. You can scribble, add stickers, circle texts, and create temporary sketches that disappear as you scroll. The feature launched globally in late October 2025…
Coldplay Concert Kiss Cam Becomes a Brand Crisis 5 Viral Marketing Lessons for 2025 On July 15th, 2025, a moment meant to delight fans at a Coldplay concert in Boston turned into a corporate PR nightmare. The viral clip? A kiss cam zoomed in on Astronomer CEO Andy Byron and his Chief People Officer Kristin…
What if a smartphone launch wasn’t just about cutting-edge specs, but about a feeling everyone could relate to? A launch campaign that transcends mere product advertising to become a cultural phenomenon. The recent collaboration between TECNO and Flipkart for the POVA 7 Series launch achieved exactly this, transforming into a “bro-code revolution” that resonated deeply…
First, it conquered images. Now, it’s coming for videos! With over 16 million users already transforming the way we create images, Midjourney has now launched V1, its first AI video model, on June 18, 2025. For brands and content creators, this is an update that could literally transform how we approach visual storytelling & make…
During every IPL, brands go crazy. Ad rates shoot through the roof. Companies blow their marketing budget in 2 months on a campaign trying to get noticed. It’s a feeding frenzy. Crypto exchanges screaming about returns. Food delivery apps with celebrity endorsements. E-commerce platforms pushing discounts. Everyone’s fighting for the same thing: your attention, your…
Have you noticed something different about Google lately? Probably not. Because the change is subtle, but it’s there. After nearly a decade of sporting the same look, Google has finally given its iconic ‘G’ logo a makeover. And we’re here for it! They quietly rolled out this update in May 2025, marking the first significant…
Ever dreamed of winning a cash prize just for doing what you’re supposed to do? Buying a train ticket to travel by train. Well, for Mumbai’s train commuters, that dream is now reality! What’s This Lucky Scheme All About? Central Railway launched the “Lucky Yatra Yojana” on March 20, 2025 – a new program that…
Ready for some fun trash talk! Yes, really—we’re chatting about actual trash today, and it’s a super clever marketing campaign by Tinder India. So what is it all about? Tinder’s Emotional Baggage Disposal Unit Tinder India has rolled out the most clear-cut case of “taking out the trash” we’ve ever seen. In fact, they’ve turned…
Uber India’s “Hyderabaddie” campaign featuring Australian cricket star Travis Head has everyone talking, for many reasons. RCB recently filed a lawsuit against Uber for the same advertisement. Here’s what happened! So what was the ad about? The Hyderabaddie Chronicles Uber Moto found its perfect ambassador in Travis Head, who’s embraced his playful “anti-hero” persona as…
