Spotify Wrapped 2025 is out. And for the first time ever, an Indian artist has broken into the Global Top 10 most-streamed artists worldwide. That artist is Arijit Singh. At #9 globally. Right alongside Bad Bunny, Taylor Swift, Drake, and Billie Eilish. This isn’t just a win for one singer. It’s a statement about how far Indian music has travelled. …
Instagram rolled out a new “Draw” feature that lets users doodle directly on their entire DM chat screen. Not as a message, but as a visual layer on top of conversations. You can scribble, add stickers, circle texts, and create temporary sketches that disappear as you scroll. The feature launched globally in late October 2025…
Piyush Pandey died on Thursday, October 24, 2025, at 5:50 AM. He was 70 years old. The news hit the Indian advertising world like losing a family member – because for four decades, that’s exactly what he was. His sister, actress and singer Ila Arun, confirmed he died from pneumonia complications. But what actually stopped…
Perplexity AI just cracked the code on making AI assistants relatable to Indian Gen Z, and they did it by getting CarryMinati to call a Delhi University professor a “boomer” in a mock civil services interview. The campaign dropped on October 8, 2025, featuring India’s biggest YouTuber Ajey Nagar (CarryMinati) in a hilarious exchange with…
Instagram just dropped a test that could fundamentally change how 400+ million Indians (and eventually everyone else) use the app. Starting late September 2025, select users in India are opening Instagram and landing directly in the Reels feed (not the traditional photo grid they’ve known for years.) This isn’t a subtle tweak. It’s Instagram admitting…
OpenAI just dropped Sora 2 on September 30, 2025, and it’s nothing like the weird video generators you’ve seen before. Sora 2 creates videos that look real, sound real, and move like they follow actual physics. The biggest surprise? They didn’t just release a better video tool – they built their own TikTok competitor around…
Meta rolled out real-time message translation directly within WhatsApp on September 23, 2025, and it’s changing how 3 billion users communicate across 180+ countries. Long-press any message, tap ”Translate”, select your language, and boom- instant translation without leaving the chat. How It Actually Works (And Why It’s Different) The process is stupidly simple: Long-press any message…
If your Instagram feed has suddenly been invaded by horizontal film strips, you’re not alone. The 5120×1080 format, an ultra-wide, “letterbox” cinematic frame, has become Instagram’s latest viral trend, capturing attention and changing how brands and creators design Reels. But this isn’t just about making posts look different; it’s about storytelling, disruption, and visual dominance…
So The Whole Truth just pulled off one of the most audacious marketing moves of 2025. They took “Choli Ke Peeche Kya Hai” – the infamous 1993 Bollywood song that was literally banned from Doordarshan and All India Radio for being too provocative, and turned it into a protein powder commercial. The result? “Protein Ke…
So Heinz just pulled off one of those “why didn’t anyone think of this before” marketing moments. They launched a global campaign called “Look Familiar?” that points out something so obvious it’s brilliant: fry boxes around the world are shaped exactly like their iconic keystone logo. And now you’ll never unsee it. The Heinz “Look…
