Popular YouTuber Mohak Mangal says a major news agency demanded ₹48 lakh after he used 9 seconds of their footage. The case has sparked debate about copyright laws and creator rights in India. The Dispute Between Mohak and ANI YouTuber Mohak Mangal made a video. He used 9 seconds of news footage from Asian News…
What’s better than a paid marketing campaign? A free meme storm that puts your brand everywhere. Vishal Mega Mart didn’t plan it. But became the face of India’s most talked-about job role overnight. From meme pages to mainstream news, their security guard post has become iconic. But as the brand enjoys its moment, the trend…
When India’s iconic beverage brand partners with one of the world’s most thrilling action franchises, you know it’s going to be a high-impact campaign. The Bisleri Mission Impossible campaign is a brilliant case study in how brands can leverage pop culture to boost awareness, visibility, and engagement. Let’s break down the 4 clever marketing moves…
Ever dreamed of winning a cash prize just for doing what you’re supposed to do? Buying a train ticket to travel by train. Well, for Mumbai’s train commuters, that dream is now reality! What’s This Lucky Scheme All About? Central Railway launched the “Lucky Yatra Yojana” on March 20, 2025 – a new program that…
What happens when India’s roast king (Carryminati) meets the world’s most famous fried chicken? Something unexpected that could completely change how you think about influencer marketing- but not for the reasons you might expect. When KFC handed CarryMinati full control over their new product launch, they broke every marketing rule in the book. But before…
Virat Kohli, India’s cricket superstar, has made a big business move! After eight years with global sportswear giant Puma, he’s breaking up with them to join forces with homegrown startup Agilitas Sports. Virat:The Break-Up Kohli and Puma had quite the relationship. Their deal was worth a whopping Rs 110 crore (that’s over $13 million!) and…
Did you hear? Influencer Kusha Kapila now sells underwear(shapewear)! Her brand UnderNeat hit the market in early April 2025. And the brand voice and marketing strategy used is just GENIUS. The Clever Marketing Trick Here’s what makes Kusha smart. Last December, she began asking fans on social media, “What Are You Wearing Under?” This wasn’t…
What’s all this happening with “Prashant” on the internet? Is Britannia launching a new product? Well, it all started with a meme… Social media has done it again. One random moment, a viral trend, and boom—a brand turns it into a business opportunity. This time, it’s Britannia with their Prashant (Croissant) If you’ve been on…
If you were a Zindagi Na Milegi Dobara (ZNMD) fan, brace yourself—Hrithik Roshan, Farhan Akhtar, and Abhay Deol are BACK together! But instead of Spain, they’re now exploring Yas Island, Abu Dhabi. Yas Island’s latest campaign, “Zindagi Ko Yas Bol,” has brought back the OG boys for a reunion we never expected but totally needed….
The Pantone Colour Institute has announced its Colour of the Year for 2025: PANTONE 17-1230 Mocha Mousse. A warm, comforting brown hue, Mocha Mousse holds the power to instantly take you back to the lusciousness of chocolate mousse, latte coffee, and serene, earthy tones. This versatile colour exudes elegance, sophistication, and a sense of quiet…
