Father’s Day- The day dedicated to the silent heroes of our lives. The day to celebrate the silent actions and sacrifices of the hard-working soul of the family. While we celebrate and cherish a father, brands roll out ads and campaigns to capitalise on this incredible day. Somehow trying to gain visibility and sometimes increase…
Nearly one million people entered a contest to win soap made with a celebrity’s USED bathwater. No, this isn’t some weird story made up on the internet. It’s Dr. Squatch’s latest marketing campaign, along with Sydney Sweeney. In a world drowning in generic influencer partnerships and normal brand collaborations, one campaign by Dr. Squatch (a…
Popular YouTuber Mohak Mangal says a major news agency demanded ₹48 lakh after he used 9 seconds of their footage. The case has sparked debate about copyright laws and creator rights in India. The Dispute Between Mohak and ANI YouTuber Mohak Mangal made a video. He used 9 seconds of news footage from Asian News…
What’s better than a paid marketing campaign? A free meme storm that puts your brand everywhere. Vishal Mega Mart didn’t plan it. But became the face of India’s most talked-about job role overnight. From meme pages to mainstream news, their security guard post has become iconic. But as the brand enjoys its moment, the trend…
Have you noticed something different about Google lately? Probably not. Because the change is subtle, but it’s there. After nearly a decade of sporting the same look, Google has finally given its iconic ‘G’ logo a makeover. And we’re here for it! They quietly rolled out this update in May 2025, marking the first significant…
Ready for some fun trash talk! Yes, really—we’re chatting about actual trash today, and it’s a super clever marketing campaign by Tinder India. So what is it all about? Tinder’s Emotional Baggage Disposal Unit Tinder India has rolled out the most clear-cut case of “taking out the trash” we’ve ever seen. In fact, they’ve turned…
Uber India’s “Hyderabaddie” campaign featuring Australian cricket star Travis Head has everyone talking, for many reasons. RCB recently filed a lawsuit against Uber for the same advertisement. Here’s what happened! So what was the ad about? The Hyderabaddie Chronicles Uber Moto found its perfect ambassador in Travis Head, who’s embraced his playful “anti-hero” persona as…
What happens when India’s roast king (Carryminati) meets the world’s most famous fried chicken? Something unexpected that could completely change how you think about influencer marketing- but not for the reasons you might expect. When KFC handed CarryMinati full control over their new product launch, they broke every marketing rule in the book. But before…
Did you hear? Influencer Kusha Kapila now sells underwear(shapewear)! Her brand UnderNeat hit the market in early April 2025. And the brand voice and marketing strategy used is just GENIUS. The Clever Marketing Trick Here’s what makes Kusha smart. Last December, she began asking fans on social media, “What Are You Wearing Under?” This wasn’t…
ANYONE can go viral these days! It literally just happened again during a recent IPL match! Chennai Super Kings were playing Rajasthan Royals in a super intense game. Final over, everyone’s on the edge of their seats, and MS Dhoni walks out to bat. And then? DISASTER. He gets out on the very first ball…
