Ready for some fun trash talk! Yes, really—we’re chatting about actual trash today, and it’s a super clever marketing campaign by Tinder India. So what is it all about? Tinder’s Emotional Baggage Disposal Unit Tinder India has rolled out the most clear-cut case of “taking out the trash” we’ve ever seen. In fact, they’ve turned…
ANYONE can go viral these days! It literally just happened again during a recent IPL match! Chennai Super Kings were playing Rajasthan Royals in a super intense game. Final over, everyone’s on the edge of their seats, and MS Dhoni walks out to bat. And then? DISASTER. He gets out on the very first ball…
It’s Valentine’s Month! (And for brands, it’s valentine’s marketing month!) This month… Couples are happy. Singles are sad (Assumptions 🙈) And most others just don’t care. But brands? Oh, they care. A LOT. Because February isn’t just about love—it’s about attention. And brands know that if they can tap into emotions just right, they can…
When you think of Red Bull, you surely think of an energy drink but it never ends there. Thrilling stunts, extreme sports, and exceptional adventures are always on your mind, right? Red Bull has traversed a long journey from just an energy drink to a media powerhouse. This exceptional story has so many learnings to…
As consumerism peaks, the market is growing to be extremely competitive. In such a scenario, impeccable brand storytelling is no longer a matter of whims or fancies, it’s an absolute necessity. Today, consumers are no longer buying products based on needs, they are getting pulled by they’re buying the stories, emotions, and values attached to…
