Domino’s just dropped its first brand refresh in 13 years, and it’s the complete opposite of what most companies do when they rebrand. While brands like Cracker Barrel, Gap, and Tropicana rebranded out of desperation (and mostly failed), Domino’s is doing it from the top. The pizza giant unveiled the refresh on October 8, 2025,…
Coldplay Concert Kiss Cam Becomes a Brand Crisis 5 Viral Marketing Lessons for 2025 On July 15th, 2025, a moment meant to delight fans at a Coldplay concert in Boston turned into a corporate PR nightmare. The viral clip? A kiss cam zoomed in on Astronomer CEO Andy Byron and his Chief People Officer Kristin…
Most movie marketing campaign whisper.Some of them scream.But this one screams from the rooftops. Literally! When Warner Bros. decided to spend around $200 million (more than the entire budget of some movies) just to market James Gunn’s Superman movie, they were doing something more than promoting a movie. They were staging a global intervention for…
What if you could live Squid Game instead of just watching it? That’s exactly what Netflix made happen with Season 3. They didn’t just drop another series. They dropped an experience. From giant dolls in Australia to immersive arenas in New York and street activations in Malaysia, this wasn’t a regular promo campaign. It was…
When India’s iconic beverage brand partners with one of the world’s most thrilling action franchises, you know it’s going to be a high-impact campaign. The Bisleri Mission Impossible campaign is a brilliant case study in how brands can leverage pop culture to boost awareness, visibility, and engagement. Let’s break down the 4 clever marketing moves…
The Pantone Colour Institute has announced its Colour of the Year for 2025: PANTONE 17-1230 Mocha Mousse. A warm, comforting brown hue, Mocha Mousse holds the power to instantly take you back to the lusciousness of chocolate mousse, latte coffee, and serene, earthy tones. This versatile colour exudes elegance, sophistication, and a sense of quiet…
Jaguar, the iconic British luxury automaker owned by Tata Motors, is embracing a bold transformation as it moves toward an all-electric future. Jaguar is all set to launch three electric vehicles by 2026. Hence, the brand has unveiled a new logo and refreshed branding, highlighting its commitment to innovation, luxury, and modernity. Jaguar’s new logo…
Rebranding is a move that requires a lot of courage. Many companies take up this bold move to stay relevant, adapt to changing markets, and amp up their image. Whether it’s keeping up with changing customer preferences, overcoming a negative image, or becoming modernised, rebranding holds the power to achieve long-term success. Let’s explore how…
