Nearly one million people entered a contest to win soap made with a celebrity’s USED bathwater. No, this isn’t some weird story made up on the internet. It’s Dr. Squatch’s latest marketing campaign, along with Sydney Sweeney. In a world drowning in generic influencer partnerships and normal brand collaborations, one campaign by Dr. Squatch (a…
Popular YouTuber Mohak Mangal says a major news agency demanded ₹48 lakh after he used 9 seconds of their footage. The case has sparked debate about copyright laws and creator rights in India. The Dispute Between Mohak and ANI YouTuber Mohak Mangal made a video. He used 9 seconds of news footage from Asian News…
What’s better than a paid marketing campaign? A free meme storm that puts your brand everywhere. Vishal Mega Mart didn’t plan it. But became the face of India’s most talked-about job role overnight. From meme pages to mainstream news, their security guard post has become iconic. But as the brand enjoys its moment, the trend…
Yep, you read that right – Virat Kohli has retired from Test cricket! So here’s what happened… The Announcement That Broke Cricket Fans View this post on Instagram A post shared by Virat Kohli (@virat.kohli) On Monday (May 12, 2025), Virat shared an emotional Instagram post that left fans reaching for tissues. In his heartfelt…
Ever dreamed of winning a cash prize just for doing what you’re supposed to do? Buying a train ticket to travel by train. Well, for Mumbai’s train commuters, that dream is now reality! What’s This Lucky Scheme All About? Central Railway launched the “Lucky Yatra Yojana” on March 20, 2025 – a new program that…
Ready for some fun trash talk! Yes, really—we’re chatting about actual trash today, and it’s a super clever marketing campaign by Tinder India. So what is it all about? Tinder’s Emotional Baggage Disposal Unit Tinder India has rolled out the most clear-cut case of “taking out the trash” we’ve ever seen. In fact, they’ve turned…
Instagram just dropped something fresh that might change how you and your friends discover content together. It’s called “Blend” – and it’s basically a shared Reels feed that lives in your DMs. What Exactly Is Instagram Blend? Think of Blend as your personalized Reels playlist created with your friend or group chat. Instead of just…
What happens when India’s roast king (Carryminati) meets the world’s most famous fried chicken? Something unexpected that could completely change how you think about influencer marketing- but not for the reasons you might expect. When KFC handed CarryMinati full control over their new product launch, they broke every marketing rule in the book. But before…
Virat Kohli, India’s cricket superstar, has made a big business move! After eight years with global sportswear giant Puma, he’s breaking up with them to join forces with homegrown startup Agilitas Sports. Virat:The Break-Up Kohli and Puma had quite the relationship. Their deal was worth a whopping Rs 110 crore (that’s over $13 million!) and…
Did you hear? Influencer Kusha Kapila now sells underwear(shapewear)! Her brand UnderNeat hit the market in early April 2025. And the brand voice and marketing strategy used is just GENIUS. The Clever Marketing Trick Here’s what makes Kusha smart. Last December, she began asking fans on social media, “What Are You Wearing Under?” This wasn’t…
