Taking place only once in three years, Kumbh Mela is revered as one of the most awaited occasions for millions across the globe. Next year, the Kumbh is all set to return to Prayagraj. Not only will it be one of the largest religious gatherings in the country but the venue will also serve as a goldmine for brands to establish visibility and loyalty. Being present and marketing at the Kumbh Mela 2025 will offer brands an unmatched opportunity for growth. Wondering how? Read along and find out!
To ensure a thundering success of Kumbh Mela 2025, the Uttar Pradesh government has allocated a budget of INR 6,000 crores for infrastructural development. However, the effort is not only reserved for governments, corporations are expected to contribute 40% of the budget. The government expects them to create facilities and curate experiences that will leave a mark on the attendees.
Banking on the Power of Spirituality
For the upcoming edition of Kumbh, a large number of pilgrims will flock to the city of Prayagraj. Full of devotion and belief, most of them will look forward to a cleansing dip in the holy water of Ganga. If a brand can become a part of their journey, taking care of their needs, it becomes a part of their spiritual journey. Such a connection with your audience is only possible when you touch an extremely personal chord; in this case their spiritual belief. It is hardly possible to build such a connection through TV advertising or social media marketing.
Providing Infrastructure That Creates an Impact
A million devotees will attend the Kumbh. Consequently, lakhs of police and defence personnel will also be present at the location. This creates a massive requirement for sound and sturdy infra for both parties. In 2025, Kumbh will focus on an eco-friendly environment that caters to all needs of its attendees. As a brand, this is your chance to sponsor or offer practical and sustainable solutions to several needs, including accommodation, changing rooms, FMCG requirements, and more.
Initiatives That Create a Memorable Experience
Think a step beyond the bare minimum basics. Pilgrims have unique needs: from a bottle to carry home the Ganga water, books with bhajans, mela maps, special meals, and so much more. Not just that, there are medicines, first aid, charging stations, rest zones, etc. Think of providing for these unique needs.
If you cater to these special needs, you leave a mark on their experience. Coming across as a brand that truly cares, you buid loyal users that will last forever.
Fuse Technology with Faith
As devotees come in for Kumbh Mela 2025, technology can make the experience more convenient; for them and for the security personnel. If you are a tech or a fin-tech brand, you can be instrumental in ensuring this. It can be through setting up info desks, entertainment zones, cashless payment tech, setting up live screenings, etc.
