So you want to make people buy from you? So basically, you are looking to increase your sales. And hence you put a lot of money into marketing, only to find out that your sales have only marginally increased and your expenses are increasing rapidly. That’s because doing marketing is a broad term, and what…
Ever wondered why some marketing campaigns explode with engagement while others barely create awareness? The secret lies in one simple principle and it’s called: topical marketing or Viral Marketing It wasn’t random. Rather, it was strategic. And to be even clear, it was topical marketing in action. Because these brands know that tapping into what…
India’s Union Budget 2025 has drawn significant attention for its bold tax reforms, focusing on middle-class relief and a consumption-driven economic strategy. With tax cuts that raise disposable incomes, the ripple effects are expected to touch every corner of the economy, from grocery shopping to luxury purchases. But how exactly will these changes shape what…
Artificial Intelligence (AI) has taken centre stage in marketing, reshaping how brands create content, engage audiences, and build their identity. The latest disruptor in this space? It’s DeepSeek AI. Haven’t heard of it yet? Read along to know better. The latest disruptor in this space? DeepSeek AI—an advanced open-source language model developed by Chinese researchers…
Are you struggling to boost your social media traffic? You’re not alone. In today’s digital landscape, standing out on social platforms can feel like shouting into a void. But what if there were simple, actionable steps you could take to increase your visibility and engagement dramatically? Whether you’re a small business owner, an aspiring influencer,…
Whether you want to increase your brand awareness, promote a product or just want more fan following, Instagram Reels is one of the best features you can use to achieve your goals. Because they make it easier than ever to express yourself, share stories, and reach new audiences. With the updates continually rolling out, it’s…
PVMA instead of PUMA: a mistake? Everyone thought so… But it turns out that the fifth-largest sportswear brand, PUMA had something else in mind. They had a well-planned strategy to promote their upcoming partnership. PUMA’s temporary rebranding to PVMA was not a mistake. But a genius marketing strategy to create awareness for its new multi-year…
Yeh Jawaani Hai Deewani re-released a few weeks back. And people can’t seem to get enough of it. “Yaadein mithai ke dabbe ki tarah hoti hain, ek baar khula toh sirf ek tukda nahi khaa paoge.” With its 9-day collection standing at 14.45 crores, the film has surpassed the re-release collections of Sholay 3D to…
The central government has released a draft of the Digital Personal Data Protection (DPDP) rules. They have introduced significant measures to safeguard children’s online activities. As per the proposed rules, parental consent for kids below 18 will be needed to create social media accounts. This step aims to enhance data privacy. It also ensures greater…
Big changes are coming to X Premium+ subscription. Starting December 21, 2024, the monthly fee will jump from US$ 16 to US$ 22, a 30% increase. Annual plans will rise to US$ 229. The announcement, made just before the holidays, outlines a phased rollout. New subscribers will pay the updated rate immediately, while existing users…
