Eid Mubarak! The moon is out. The feast is ready. And brands? They’re going all out! Each year, brands fill our feeds with ads, art, and warm wishes for this festival. This year is no different! They bring great visuals and touching stories to mark the day. Some brands tap into old memories. Others take…
If you were a Zindagi Na Milegi Dobara (ZNMD) fan, brace yourself—Hrithik Roshan, Farhan Akhtar, and Abhay Deol are BACK together! But instead of Spain, they’re now exploring Yas Island, Abu Dhabi. Yas Island’s latest campaign, “Zindagi Ko Yas Bol,” has brought back the OG boys for a reunion we never expected but totally needed….
It’s Valentine’s Month! (And for brands, it’s valentine’s marketing month!) This month… Couples are happy. Singles are sad (Assumptions 🙈) And most others just don’t care. But brands? Oh, they care. A LOT. Because February isn’t just about love—it’s about attention. And brands know that if they can tap into emotions just right, they can…
The Pantone Colour Institute has announced its Colour of the Year for 2025: PANTONE 17-1230 Mocha Mousse. A warm, comforting brown hue, Mocha Mousse holds the power to instantly take you back to the lusciousness of chocolate mousse, latte coffee, and serene, earthy tones. This versatile colour exudes elegance, sophistication, and a sense of quiet…
Diljit Dosanjh’s Dil-Luminati Tour is going on in full swing and recently the capital city of Delhi had the golden opportunity to see the G.O.A.T live. However, this concert offered much more than a power-packed performance by Dosanjh. New Delhi saw several brands riding on the Dil-Luminati Tour hype and coming up with impressive ways…
Diwali has always been a crucial time for clothing brands. The festival not only calls for celebrating traditions but is also a time when many people wear and gift new clothes. Clothing brands, on Diwali, have a chance to run vibrant campaigns and come up with innovative marketing. Shifting from conventional festive advertisements to designing…
What Exactly Is Branding? Do you also look at a brand’s logo and think that’s branding? We’re here to burst the bubble! Branding is a lot more than a logo or a catchy tagline. It’s the essence or the foundation of a company or a product. It is what leaves a lasting impression on the…
Rebranding is a move that requires a lot of courage. Many companies take up this bold move to stay relevant, adapt to changing markets, and amp up their image. Whether it’s keeping up with changing customer preferences, overcoming a negative image, or becoming modernised, rebranding holds the power to achieve long-term success. Let’s explore how…
When it comes to digital marketing, design reigns supreme. After all, design is the first thing that pulls the consumers to the brand. Needless to say, impeccable design is an absolute necessity. Design isn’t only about aesthetics, it’s about influencing consumer behaviour and achieving business goals. One of the most powerful elements in design is…
As consumerism peaks, the market is growing to be extremely competitive. In such a scenario, impeccable brand storytelling is no longer a matter of whims or fancies, it’s an absolute necessity. Today, consumers are no longer buying products based on needs, they are getting pulled by they’re buying the stories, emotions, and values attached to…
